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Sea Love
Sea Love is a coastal-inspired lifestyle brand that blends a boutique retail experience with an interactive candle bar, offering customers the chance to create personalized candles or reed diffusers through guided scent-blending workshops. The retail storefront features a thoughtfully curated selection of home décor, gifts, and the proprietary Sea Love product line, all produced at the brand's dedicated distribution center. With a strong commitment to sustainability, Sea Love’s products are crafted using 100% U.S.-grown soy wax, free of dyes and carcinogens, and feature 100% cotton wicks—ensuring they are safe for babies, pets, and individuals with asthma. The franchise model is designed for maximum flexibility, enabling owners to either oversee daily operations themselves or hire a manager, making the concept suitable for both hands-on entrepreneurs and those seeking a more passive investment. Emphasizing a relaxed, wellness-oriented coastal aesthetic, Sea Love attracts customers who appreciate clean, natural scents and sustainable living, making it an appealing opportunity for potential buyers seeking a business that is both meaningful and profitable.
Facts & figures
SEA LOVE
Discover The Art Of Fragrance
About us
Sea Love was founded in 2017 by Stacy Miller on the southern coast of Maine. Motivated by her husband Barry's asthma and the harmful effects of traditional candles, Stacy began hand-pouring candles using clean, non-toxic ingredients in their home. This personal endeavor evolved into a passion for scent blending and a desire to share the joy of creating personalized fragrances with others.
Recognizing the potential to combine her love for the sea, clean living, and community connection, Stacy transitioned from her corporate career to establish Sea Love as more than just a candle company. It became a space where individuals could gather, create, and find serenity through fragrance. The name "Sea Love" reflects the tranquility and inspiration Stacy and Barry found by the ocean, aiming to bring that sense of calm into every home.
Today, Sea Love has grown into a thriving franchise, offering interactive candle-making experiences and a curated boutique of coastal-inspired products. Stacy and Barry continue to work side by side, sharing their commitment to clean, sustainable living and helping others achieve their dreams of small business ownership.
Why Choose Sea Love?
Owning a Sea Love franchise offers a unique opportunity to build a business around creativity, community, and conscious living. Unlike traditional retail models, Sea Love blends a hands-on candle-making experience with a thoughtfully curated boutique, creating a destination where customers don’t just shop—they connect, create, and unwind. As a franchisee, you'll be part of a growing lifestyle brand that resonates with consumers seeking meaningful experiences and high-quality, eco-friendly products.
Sea Love’s business model is both versatile and scalable. With multiple revenue streams—including interactive candle-making sessions, private events, and boutique retail sales—you can generate consistent income while building strong local engagement. Whether hosting bridal showers, team-building events, or casual walk-ins, the brand’s offerings appeal to a wide demographic and encourage repeat visits. Backed by robust support, training, and a proven concept, Sea Love empowers franchise owners to thrive with confidence.
Additionally, Sea Love stands out for its commitment to clean, sustainable products and a feel-good atmosphere inspired by coastal living. As a franchisee, you’re not just selling candles—you’re offering a serene, personalized experience that customers remember and return for. If you're passionate about wellness, design, and community, and want to own a business that aligns with your values, Sea Love offers a truly fulfilling path to entrepreneurship.
Training and support
Sea Love provides comprehensive, hands-on training at our headquarters in Maine to ensure each franchisee is fully prepared for success. Upon signing, new franchisees begin a structured onboarding process supported by weekly operational calls. These sessions cover key aspects such as our Standard Operating Procedures (SOP), navigation of our internal intranet system (Porthole), and introductions to approved vendors. This guidance continues through the critical phases of site selection, store setup, and grand opening.
Following the official launch of their location, franchisees participate in a 90-day post-opening support program. This includes focused meetings with our team covering key performance indicator (KPI) training, goal setting, marketing strategies, and boutique merchandising support. This phase is designed to reinforce strong operational foundations and set the tone for long-term growth.
Once franchisees complete this initial program, they gain access to ongoing support through three monthly calls open to all owners and operators: the Founder's Call with Barry and Stacy, a Marketing Call, and an Operations Call. These sessions typically center on pre-selected topics but are designed to encourage open, organic dialogue, with facilitators guiding productive discussion. Additionally, all employees, managers, and owners are required to complete our Sea Love U certification program to become Certified Scent Stylists. This certification includes both an online training component and an in-store practical experience.
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FAQs
- Sea Love is a coastal-inspired boutique offering custom candle-making experiences and eco-friendly lifestyle products that evoke the feeling of seaside serenity
- Guests can craft their own candles or reed diffusers by choosing from over 100 fragrances and vessel styles in a hands-on, sensory experience guided by Certified Scent Stylists—perfect for personal enjoyment, group events, or special occasions
- Sea Love emphasizes environmental sustainability by using 100% U.S.-grown soy wax, essential oil-infused fragrances, and lead- and zinc-free cotton wicks. Their products are vegan, phthalate-free, dye-free, and never tested on animals, ensuring a clean and safe experience for customers
- Interactive candle-making workshops for individuals and groups
- Retail boutique sales
- Private events and parties
- Those with sales, retail or management experience
- Individuals who appreciate clean and sustainable products
- Someone who loves to work with people and has strong organizational skills
- Provide exemplary customer service, ensuring guests enjoy creative, fun and informative experiences and opportunities to connect with friends and family
- Hire, train, and manage team members, ensuring alignment with Sea Love’s values, scent-blending standards, and operational systems
- Market the store at the local level to build awareness and attract foot traffic and attend all required team meetings, individual coaching sessions, and learning opportunities hosted by Sea Love
