Smashburger is a national chain of hamburger restaurants that etches its own market niche with its unique method of cooking burgers, by “smashing” a ball of beef on the grill to “sear in the juices.” The chain also customizes its menu for each respective state in which it opens restaurants, based on regional tastes. Smashburger aims to be “every city’s favorite burger place,” and takes its burgers seriously. It aspires to be a “place with a burger soul.”
Full Franchise Information
Smashburger, based in Denver, Colorado, operates nearly 150 franchise locations, concentrated mostly in Colorado and Texas, but also California, Utah, Arizona, the Midwest, Michigan, Ohio, Kentucky, and as far east as New York. The Smashburger corporation seeks multi-unit restaurant franchisees with entrepreneurial spirit and clear passion for giving burger lovers what they want. Smashburger aims to double its store count in 2012. Areas of desired expansion include Pacific Northwestern states, and the cities of Dallas, Houston, Chicago, Washington, D.C., Boston and others. Though it concentrates on burgers, Smashburger also serves chicken sandwiches, hot dogs and salads.
Smashburger Franchise Opportunities – History
Founded in 2007 by Tom Ryan, a restaurant industry veteran who has extensive experience with McDonald’s, Pizza Hut and Long John Silver’s and who is the creator of McGriddles and the McFlurry and stuffed crust pizza, Smashburger has received many best-burger accolades. The restaurant was named on the “Hot Concepts list by Nation’s Restaurant News in 2009, and in 2010, Smashburger was named one of the top burgers of the year by Las Vegas Weekly.
Smashburger Franchise Cost / Initial Investment / Smashburger Franchise Income
The total investment to open a Smashburger restaurant franchise is $321,250 to $773,250, with liquid cash available of $1 million. The franchise fee is $40,000.
Smashburger Business Opportunities: Other Information
Forbes Magazine named Smashburger America’s Most Promising Company, and with good reason. In only five years the company has grown impressively to its widening breadth, pulling down $54 million in annual revenue and planning another 450 franchise locations.