The Starbucks franchise operates in the beverage industry offering whole-bean coffee, instant coffee, pastries, snacks, signature drinks, teas, seasonal beverages and other drinks. Starbucks Evenings locations also offer different varieties of appetizers, wines and beers after 4pm. It is an American global coffee company based in Seattle, Washington that has coffeehouse chains worldwide and is the largest coffeehouse company in the world with over 20,000 stores in 63 countries, including over 12,000 in the United States. The Starbucks Entertainment brand is also a marketer of books, music and film. Grocery stores also carry the Starbucks brand of ice cream and coffee.
Full Franchise Information
The success of the company is due to a variety of factors, one of which is accessibility: it is very common for a Starbucks to be in a location with high-volume traffic such as grocery stores, malls and books stores like Barnes and Nobles. The coffeehouse experience was introduced to the public and became a major trend very quickly with the customer’s ability to hang out with friends, work on a laptop, read a book or enjoy premier coffee in a chill atmosphere while the latest hit songs are being played in the background. Coffee shops of past often had an association with smoky rooms or open mic nights and the Starbucks brand took advantage of exposing a more accessible environment. They are experts at educating the consumer about the process of how a good cup of coffee is created and have made a variety of coffees easy to order, allowing a customer to fully-optimize their experience.
History of Starbucks Coffee
Launched in 1971 at famous Pike Place Market in downtown Seattle what began as a single store has now turned into a world-wide novelty phenomenon. An average of two stores are opened daily and it is estimated that over 1,300 stores are opened annually in the United States.