Sterling Optical is a retail optical chain that offers professional eye exams, quality eyewear and fast service. Sterling is the premier franchise retail provider of value eyewear and quality vision services that aims to exceed customers’ expectations every time. Sterling Optical is the place to go for full-service eye care or to purchase contacts, eyeglasses, frames or sunglasses.
Facts & Figures
Liquid capital required
$212,000 - $580,000
The FranchiseHelp Brief
What is it?
- Full-service eye care and optical health retail franchise
- Provides eye exams, eyeglasses, and contacts as well as fitting and adjustments
How does it make money?
- In-store sales of eyeglasses, contacts, and related accessories
- Payment for eye exams and product adjustments
Who is it for?
- Prospective owners familiar with eye wear and eye health
- Franchisees who seek a steady product and accessible business model
What would you do as a franchisee?
- Oversee daily operation of an eye care and eyeglasses retail store
- Hire and manage eye care professionals and retail personnel as needed
- Market and promote the Sterling Optical brand to build a steady client base
A Sterling Optical franchise is the ideal opportunity for business entrepreneurs looking for a solid investment with a strong brand and business model built for growth. Franchise opportunities are available for location conversions, new locations and existing locations. Sterling Optical franchisees are provided with continuous support by a certified in-field training team, ongoing education, national and regional cooperative advertising, point of sale customer retention programs, and corporate support available 24/7.
Sterling Optical Franchise Opportunities – History
Sterling Optical was founded in 1914, when the first store opened in New York City’s financial district. After 35 years of success, a second store opened in Washington, D.C. In 1966, Sterling acquired IPCO, a retail optical company, and over the next 30 years continued to grow across the nation through franchising and acquisition of other optical chains: Benson, Superior, Singer Specs and D&K Optical. In 1993, Sterling Optical’s parent company, Emerging Vision, Inc., acquired Site for Sore Eyes, an optical chain in California. Today, Sterling Optical and Site for Sore Eyes has nearly 200 locations nationwide.
Sterling Optical Franchise Cost / Initial Investment / Sterling Optical
The franchise fee for Sterling Optical is $20,000, with a total estimated investment ranging from $212,000 to $580,000. Sterling Optical reported annual sales of more than $85 million in 2009, and has expanded by more than 50 locations since.
Sterling Optical Business Opportunities: Other Information
With Sterling Optical’s online eye screening, customers can conveniently test their eyes right at their computers. The company developed four tests that can indicate nearsightedness or farsightedness, astigmatism or other eye health issues.
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