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The Exercise Coach

The Exercise Coach Franchise

The Exercise Coach is a fitness franchise that believes in the effectiveness of brief, focused exercise for fitness and fat loss. Clients exercise for just 20 minutes twice a week, in one-on-one, partner or small-group personal training sessions.

Facts & Figures

Liquid capital required


The Exercise Coach

Based on revolutionary fitness science and an industry-leading proprietary fitness data platform, The Exercise Coach Smart 20 ™ Fitness System is the world’s smartest, simplest and most scalable fitness business opportunity.

Each Exercise Coach studio is locally owned and operated by independent business owners who are passionate about changing the lives of individuals in their communities. These business owners and local team leaders are uniquely authorized and empowered to deliver proven personal training solutions powered by cutting-edge technology.


Utilizing Exerbotics, our proprietary equipment and technology platform, we offer the most advanced fitness and exercise solutions in the word. This allows us to work with clients of all ages and fitness levels. The data-driven results our clients achieve drive high retention and satisfaction. As an owner, you are delivering a workout that isn’t able to be replicated anywhere in your market.


Exercise Coach represents a small-footprint and low-cost alternative to the large gyms and group fitness studio franchises. A fully functional Exercise Coach can be located in a little as 800 square feet and can be opened with 2-3 employees to start. Once opened, there are very few operational challenges. Just market, sell and grow your business while managing your coaching staff and spreading the message of fitness in your community.


Perfect for multi-unit franchisees, all business systems are tracked by an industry-leading CRM, allowing real-time access to crucial business and sales data. Each location can be fully managed by a Lead Coach, freeing up the owners’ time to work on the business, not in it. And best of all, a turnkey marketing system delivers consistent lead flow and we offer sales training and a custom sales platform to empower your coaches to follow up with each prospect and close more clients.


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