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WineStyles

A WineStyles store is like taking a journey to wine country. Their ambience is warm and reminiscent of a wine cellar in an old European village. From their first step through the doorway, upon the color-worn floors, customers are transcended to another place and time. WineStyles offers consumers an uplifting shopping experience that opens up an engaging in-store world. Wines are conveniently organized by taste “styles” and are accompanied by point-of-sale cards that offer at-a-glance information. Targeted WineStyles locations are residential retail centers in areas with a high percentage of upscale, over-age-40 consumers.

Facts & figures
Liquid capital required
$200,000

Walking into a WineStyles store is like taking a journey to wine country. Our ambience is warm and reminiscent of a wine cellar in an old European village. From your first step through the doorway, upon the color-worn floors, you are transcended to another place and time.

You will be captivated by the walls drenched in rich Tuscan colors, accented with antiqued wood and worn surfaces; they are stacked high with a visual seduction of wine encased in a boundless array of old stone alcoves, all blending into a scene from the aged wineries of the world. Oak barrels encasing wine cooling units mask the present day and transcend you back a few thousand years, when wine was the drink of choice for the discriminating gourmand.

WineStyles offers consumers an uplifting shopping experience that opens up an engaging in-store world. Wines are conveniently organized by taste

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