Yogurtland is a popular self-serve, soft-serve frozen yogurt chain with locations sprinkled throughout Southern California, and headquarters based in Anaheim, California, and stores in seven other states, as well as Mexico, Japan, Philippines, and Guam. Yogurtland features 16 different flavors of soft-serve frozen yogurt and 33 different toppings, including chocolate, fruit and nuts. Yogurtland is distinguished by its model of putting control in customers’ hands. Customers mix flavors as they wish by pulling on spigots to serve yogurt into their dishes. Yogurtland prices tend to run lower than similar competitors in the frozen yogurt industry.
Full Franchise Information
Yogurtland is the nation’s fastest-growing frozen yogurt brand, with over 160 stores, and a business model focused on further expansion. Yogurtland is riding a trend of healthy eating in the American Southwest and other areas of the country, as well as a store plan that empowers customers to design their own flavorful combinations to quickly build an international chain of frozen yogurt franchises. Yogurtland has plans to expand to more than 550 stores.
Yogurtland Franchise Opportunities – History
Yogurtland was founded in February 2006 by Phillip Chang, who serves as the company CEO and president. After immigrating to the United States and becoming a U.S. citizen, Change was inspired by the idea of customer involvement with the products they consume and devised the first Yogurtland store in Fullerton, California, in which customers help themselves. In 2011, Yogurtland partnered with Sanrio, the company that created Hello Kitty, and began selling Sanrio toy products in Yogurtland stores, to great success.
Yogurtland Franchise Cost / Initial Investment / Yogurtland Franchise Income
The franchise fee to join the Yogurtland team is $35,000. A total investment of $300,000-$700,000 is required to open a Yogurtland franchise.
Yogurtland Business Opportunities: Other Information
Yogurtland has been especially effective in marketing to families and kids, not only with its partnership with Sanrio and its popular toy products, but also with the You Rule Club, which offers special promotions and sneak peaks and other “insider” information to members who sign up.