Advertising franchises are marketing companies that advertise for product or service clients. As the country sits on the precipice of change between print and digital media, there are several different types of advertising franchises. There are digital advertising franchises, which specialize in e-mail, social media, and targeted banners, mobile advertising franchises, which focus on mobile phones and text messages, indoor advertising franchises, which deal with posters and other physical displays, advertorial publications, print articles which combine journalism and marketing, and direct mail, which is still an important part of marketing even while young people gravitate towards the internet. Many of these offer coupons or loyalty programs to entice consumers. Other advertising franchises yet offer promotional products.