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While the fitness and wellness industry struggles amid the pandemic, Perspire expands nationwide, bringing infrared sauna benefits to everyone

NEWPORT BEACH, Calif. (Jan. 14, 2021) - Perspire Sauna Studio, the nation’s fastest-growing infrared sauna franchise, continues its growth trajectory in 2021 and is forecasted to award 20-30 new franchises over the next 12 months. While much of the fitness and wellness industry continues to struggle amid the pandemic, Perspire continues to expand its footprint across the U.S.

As of December 2020, Perspire has awarded franchises in Arizona, California, Florida, Georgia, Idaho, Iowa, Nebraska, North Carolina, Tennessee, Texas, and Wisconsin. Heading into 2021, Perspire already has interest from potential franchisees in Illinois, Indiana, New York, Virginia, Oregon, and Washington, to name a few.

“It seems like just yesterday we were opening our first Perspire location - little did we know it would take off like it has,” said Lee Braun, CEO of Perspire Sauna Studio. “Despite recent events, we’ve been fortunate enough to stay on the same trajectory in terms of expansion and growth solely because of our naturally socially distant and personalized approach at each studio. Along with following CDC and local guidelines, every studio has remained open throughout the pandemic. It’s been remarkable.”

Perspire Sauna Studio was the first to develop and offer infrared sauna studio franchises in the USA with a 7-year track record of successful growth and development of their corporate stores before offering franchises in early 2018. The holistic treatment combines the centuries-old practice of sauna therapy by raising the body's core temperature, with modern-day science and technology, to provide guests with a comprehensive health and wellness alternative that complements and supports an active and healthy lifestyle. Unlike traditional saunas, infrared saunas provide a gentle, soothing therapeutic heat that promotes relaxation and stress relief, detoxification, improved sleep, and the added benefit of boosting the immune system.

A visit to Perspire feels like a relaxing retreat, where guests can unwind with personalized entertainment all while experiencing the healing benefits of the infrared sauna. The endless benefits and positive growth of the company continue to surpass industry expectations.

“Along with infrared therapy being a growing trend for consumers; we’ve seen an increase in prospective single-unit franchisees and multi-unit franchisees from across the country,” said Shery Christopher, Director of Franchise Development of Perspire Sauna Studio.

Perspire’s franchise model is a recurring revenue plan that requires minimal labor and no special licensing, skills, or training from the franchisee. The initial investment ranges from $332,810 - $475,090 which includes the $40,000 initial franchise fee for a 10-year license term; along with inventory, equipment, build-out, and working capital. Perspire has international interest but plans to concentrate on expanding its domestic footprint before expanding globally.

For more information about Perspire or to learn more about franchising opportunities, please visit


About Perspire Sauna Studio

Perspire Sauna Studio is the fastest-growing infrared sauna and color light therapy franchise in the U.S. The science-based, technology-driven, and wellness-seeking company provides guests a modern-day experience to a centuries-old practice, allowing their body and mind to feel more refreshed after each session. Co-owned by Lee Braun and Ken Arsenian, Perspire's goal is to expand to major markets throughout the U.S. to further instill their vision of making infrared wellness accessible to all.

Founded in 2010 and based in Southern California, Perspire currently offers franchise opportunities to qualifying entrepreneurs. For more information, please visit, and follow the brand on social media @perspiresaunastudio. For franchising information, please contact

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