Posted on Aug 31, 2015
The KASE, a Popular International Smartphone and Tablet Accessory Retail Concept, Now Franchising in the United States
NEW YORK, NY – It’s estimated that in 2016, one billion Smartphones and 400 million tablets will be sold – double that of 2012. The KASE, a specialist in ready-to-wear and customizable fashionable items for smartphones and tablets, announces aggressive franchise growth plans in the United States to capitalize on the $50 billion accessory market.
Rapidly gaining a foothold in domestic markets worldwide, The KASE has more than 95 premium locations in key markets including France, Germany, Singapore, Hong Kong and India. Now, The KASE is ready to expand its U.S. presence through an aggressive franchise expansion program. Sales forecasts call for hundreds of new U.S.-based The KASE franchise locations within the next two years.
“This is truly a remarkable opportunity for aspiring business owners here in the United States,” said Richard Basch, Vice President of Franchising for The KASE U.S. and a franchise industry development veteran. “In all my years of franchising, I have rarely, if ever, come across a concept that is so well poised to help people to take control of their lives and live the American dream.”
The new concept offers a unique, turnkey retail opportunity available in a variety of freestanding boutiques (kiosks) ranging from 150 - 250 sq. foot, or larger, in-line stores. Part of the appeal of The KASE is its ability to offer a ‘UNIK,’ proprietary graphics library that allows customers to choose from tens of thousands of designs that are regularly updated by more than 4,500 designers across 80 countries. In addition, The KASE offers a selection of designer brand items including Swarovski, Karl Lagerfeld, Ferrari, Guess and Paul & Joe. The cornerstone of The KASE’s concept is customers’ ability to customize their cell phone cases with any combination of pictures and graphics, which are also available for a wide range of cases, flip covers, anti-shock covers, etc. in materials ranging from faux to real leather and wood to silicone. In addition, customers can stock up on other accessories such as cables, head- and in-ear phones, chargers, in-car attachments and more.
The KASE is rapidly becoming a globally recognized brand and the leader in fashion accessories for Smartphones and tablets. The concept was originally conceived in 2012 by serial entrepreneur Steven Rosenblum with the first location in Paris, France. This was quickly followed by dozens of additional locations, and, as of today, The KASE has expanded to nearly 30 countries. Apart from operating its own stores, The KASE has signed up master franchisees in Europe, the Middle East, Indonesia, Morocco and South Africa. Continually adding to its franchise network, The KASE is also working directly with airports and retail groups.
“This is a fantastic franchise retail model for both experienced franchisees and those looking to break into their own business. We’ve covered all the bases from operational support to supply chain,” Basch added.
The KASE's well-established direct manufacturing and distribution networks allow them to provide a premium product at a very affordable consumer price point. In addition, The KASE will automatically provide an assortment of inventory for franchisees, ensuring an optimal mix of merchandise for every location.
From site selection to store opening and marketing, The KASE’s U.S. franchise model provides support to franchisees every step of the way. According to Basch, “Based on The KASE’s upscale look and feel, some people jump to the conclusion that the concept is beyond their reach. We’ve found that most people, however, are very pleasantly surprised when the see what it actually costs to own and operate a The KASE location.”
About THE KASE
The KASE is an international multi-channel retail franchise concept specializing in fashionable and customized mobile phone and tablet accessories. With more than 95 locations in 27 countries worldwide, including four corporate-owned units on the East Coast, the brand is announcing an aggressive U.S. franchise expansion program blanketing the country. The KASE offer a truly ‘UNIK’ product line that allows customers to choose from thousands of proprietary designs regularly updated by a network of over 4,500 designers across 80 countries. The KASE also offers a selection of designer brand items including Swarovski, Karl Lagerfeld, Ferrari and Guess, and can print personal images and text on virtually any cell phone case in just minutes.
Learn more about the brand at thekase.com.
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