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It's Franchise "Buying" not "Selling"
Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:
How to Build a Massively Valuable Franchisor, Part 1: Truths About The Franchising Model
Whichever one of those archetypes most resonates with you, let us be the first to wish you congratulations. You’ve already started down a path with a high probability of reaching a profitable destination.
The Influence of Franchising
Franchising has been a significant part of our lives for longer than we could imagine. Even as we approach 10 years of being in the franchising space, and the industry has changed significantly over the years, one thing has always remained constant - the lessons a franchise can teach us.
