WEBINAR: Overview of Franchise Lead Generation
In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.
So you wanna find new franchisees using the internet...
- Acquiring Traffic: How to drive cost effective, high intent web traffic to your website
- The top six strategies for acquiring traffic on the internet.
- Turning Visitors into Leads: How to get visitors to your website to complete specific actions
- What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
- Design your website to encourage them to take that action.
- What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
- Turning Leads into Candidates: How to communicate with leads
- The most (and least) important ways you should reach out to your leads.
- However you get in touch, you should do it as soon as possible!
- Turning Candidates into Franchisees: How to close the deal
Facebook Live – Your Franchise’s Own TV Channel?
I don’t know how many of you are watching the World Series, but if you are then you have seen some really weird Facebook advertisements. If you need a refresher:
I got 7 sales emails on Thanksgiving. Here’s what I learned.
We’ve written quite a bit about the power of email here at the Franchise Lead Generation Resource Center, but here’s an example where email’s ubiquity has an interesting implication.
Has A Franchise Candidate Ghosted You? Here’s Why, And What To Do Next
Ultimately, navigating the franchise sales process can be frustrating and often takes longer than you’d like it too. Here's how to put yourself in the candidates shoes and follow up with value.
