Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

WEBINAR: Overview of Franchise Lead Generation

In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.

So you wanna find new franchisees using the internet...

  • Acquiring Traffic: How to drive cost effective, high intent web traffic to your website

    • The top six strategies for acquiring traffic on the internet.
  • Turning Visitors into Leads: How to get visitors to your website to complete specific actions

    1. What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
    • Design your website to encourage them to take that action.
  • Turning Leads into Candidates: How to communicate with leads

    • The most (and least) important ways you should reach out to your leads.
    • However you get in touch, you should do it as soon as possible!
  • Turning Candidates into Franchisees: How to close the deal
It's Franchise "Buying" not "Selling"

Recently, we came across this video from the Franchise Performance Group on how we need to think about franchise lead generation from the perspective of franchise “buying” rather than the usual tactics of franchise “sales.” We hope you enjoy:

This Just In: SEM CPCs Keep Going Up

What is a click really? Think about trying to explain the concept of a click to your great-grandparents? If anyone has a good definition for a click, make sure to let me know.

The Online Battle between the NFL and Franchisors Extends Beyond the Cowboys

This article is a continuation of our plan to review the most popular articles from the first 18 months of the LGRC.