Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

WEBINAR: Overview of Franchise Lead Generation

In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.

So you wanna find new franchisees using the internet...

  • Acquiring Traffic: How to drive cost effective, high intent web traffic to your website

    • The top six strategies for acquiring traffic on the internet.
  • Turning Visitors into Leads: How to get visitors to your website to complete specific actions

    1. What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
    • Design your website to encourage them to take that action.
  • Turning Leads into Candidates: How to communicate with leads

    • The most (and least) important ways you should reach out to your leads.
    • However you get in touch, you should do it as soon as possible!
  • Turning Candidates into Franchisees: How to close the deal
Measure Franchise Lead Response Times in Seconds Not Days

Proper timing is a crucial part of any marketing venture. Frankly, proper timing can make or break a marketing campaign’s performance. For example, a company attempting to target simply adults will find themselves purchasing TV spots late into the evening, well after the rest of the family has gone to sleep. (Think about the commercials on David Letterman’s show.)

When Should You Serve Facebook Ads. AKA We Tried to Outsmart Facebook

We love Facebook ads here at FranchiseHelp. They’re a great tool to use to reach a very specific audience with a more narrative message than you can usually accomplish with search ads. But beyond that we love the details you can get out of the data and the amount you can tweak your campaigns to take advantage of all sorts of small details. That’s why we figured that Facebook would be the perfect place to run this experiment. We created a set of ten different ads and then ran each ad in 24 different adsets, one for each hour of the day. We let these ads run for a full month and believe it or not, a best time started to emerge.

I Sent 25,783,700 franchise emails in 2014. Here’s What I Learned.

I’ll come clean. When I took over FranchiseHelp’s email marketing efforts at the beginning of last year, I would’ve never imagined sending over 25 million emails in a year.