Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

WEBINAR: Overview of Franchise Lead Generation

In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.

So you wanna find new franchisees using the internet...

  • Acquiring Traffic: How to drive cost effective, high intent web traffic to your website

    • The top six strategies for acquiring traffic on the internet.
  • Turning Visitors into Leads: How to get visitors to your website to complete specific actions

    1. What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
    • Design your website to encourage them to take that action.
  • Turning Leads into Candidates: How to communicate with leads

    • The most (and least) important ways you should reach out to your leads.
    • However you get in touch, you should do it as soon as possible!
  • Turning Candidates into Franchisees: How to close the deal
“My Conversion Rate’s Too High” -- The Affordability Conundrum

Usually, when I’m writing on the topic of turning visitors into leads, I share tips and tricks for how we think about raising conversion rate i.e. getting more people who visit your site to fill out a form.

What is Split (A/B) Testing?

Split Testing or A/B Testing or Multivariate testing (doesn’t really matter which term you use, they all mean the same thing) is one way for a franchise to figure out how to best design their website or test any strategy for that matter.

The Only Cyber Monday Email I Actually Read

“You know it’s Cyber Monday when I have 41 emails in my Promotions Inbox”