WEBINAR: Overview of Franchise Lead Generation
In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.
So you wanna find new franchisees using the internet...
- Acquiring Traffic: How to drive cost effective, high intent web traffic to your website
- The top six strategies for acquiring traffic on the internet.
- Turning Visitors into Leads: How to get visitors to your website to complete specific actions
- What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
- Design your website to encourage them to take that action.
- What action do you want your visitors to take? (hint: you probably want them to fill out a contact form)
- Turning Leads into Candidates: How to communicate with leads
- The most (and least) important ways you should reach out to your leads.
- However you get in touch, you should do it as soon as possible!
- Turning Candidates into Franchisees: How to close the deal
“My Conversion Rate’s Too High” -- The Affordability Conundrum
Usually, when I’m writing on the topic of turning visitors into leads, I share tips and tricks for how we think about raising conversion rate i.e. getting more people who visit your site to fill out a form.
How Do You Build A Winning Franchise Sales Team? Follow These Tips
Everything in fran dev hinges on leads. Here are best practices we’ve seen across dozens of verticals in the franchise space to help you win.
CRISIS: How to Survive an Economic Recession
As a small business owner, it's important to be prepared for any potential economic downturns. While it's impossible to predict exactly when a recession will occur, there are steps you can take to financially prepare your business in case of an economic recession.
