WEBINAR: Things to Consider When Designing Your Franchise's Website
In this webinar, FranchiseHelp's Eli Robinson discusses how you should think about what your franchise's website should look like. This is how we achieve Step Two of online franchise lead generation: Turning Visitors into Leads.
How to decide what your franchise website looks like
- Once a visitor is on your website, how do you get their contact info?
- How do you know if you're doing a good job or not?
- Tracking is how you'll know whether you're moving in the right direction
- Conversion rate: how many of your visitors take the action you want them to?
- Cost Per Action (CPA): how much money do you spend for each action completed?
- Your Contact Form
- What fields do you absolutely need to have on your form? Keep it short and sweet
- The Fold: the part of a webpage that is visible without scrolling
- Make sure the most important content and CTA's are front and center on your website
- A/B Testing: a method for testing changes to your website
- Before you roll out a change on your website, test both versions and see which one gives you better results
- You can test colors, copy, photos, contact forms, etc.
- More people are visiting your website on mobile than ever before. Make sure your website works on mobile devices!
My #1 Piece of Advice for Your Franchise’s Website
Your franchise sales website is really, really important. And if you asked me the most important thing to make sure is happening, then this is what I would tell you...
What’s the deal with this “Social, Local, Mobile” thing? And what should franchises do about it?
In 2014, the internet marketing community is all abuzz with the phrase “Social, Local, Mobile” There isn’t a week that goes by that you don’t hear someone espousing the merits of these three words. As with all buzzwords, there’s likely more glitz than substance, but let’s do our best to try and make sense of what’s going on here on three levels:
How Franchisors Can Turn Content Creation Into Lead Generation, Part 2
Let's look at the relationship between brand and content, strategies for populating your calendar, along with tools and case studies of franchises who are already executing on this effectively.