WEBINAR: Things to Consider When Designing Your Franchise's Website
In this webinar, FranchiseHelp's Eli Robinson discusses how you should think about what your franchise's website should look like. This is how we achieve Step Two of online franchise lead generation: Turning Visitors into Leads.
How to decide what your franchise website looks like
- Once a visitor is on your website, how do you get their contact info?
- How do you know if you're doing a good job or not?
- Tracking is how you'll know whether you're moving in the right direction
- Conversion rate: how many of your visitors take the action you want them to?
- Cost Per Action (CPA): how much money do you spend for each action completed?
- Your Contact Form
- What fields do you absolutely need to have on your form? Keep it short and sweet
- The Fold: the part of a webpage that is visible without scrolling
- Make sure the most important content and CTA's are front and center on your website
- A/B Testing: a method for testing changes to your website
- Before you roll out a change on your website, test both versions and see which one gives you better results
- You can test colors, copy, photos, contact forms, etc.
- More people are visiting your website on mobile than ever before. Make sure your website works on mobile devices!
A Short Treatise on LinkedIn For Franchises
Linkedin has long been the platform with the most potential for franchises as they think about social media. Yet, for most, it never comes to fruition. Here are some pros and cons on the platform.
Watch This, Then Let’s Talk Franchise Lead Gen
What does the average American day actually look like? Thanks to this amazing data visualization, now we can really get a good look. See what happens when Americans hop out of bed!
Snapchat Advertising: The Future Has Arrived (Again)
In the article, I seemed to be in awe of the idea that Instagram would be launching advertising. However, capitalism is king. Of course they launched ads. And if you’re a user of Instagram, you probably can’t remember the days that Instagram was ad free.