WEBINAR: Things to Consider When Designing Your Franchise's Website
In this webinar, FranchiseHelp's Eli Robinson discusses how you should think about what your franchise's website should look like. This is how we achieve Step Two of online franchise lead generation: Turning Visitors into Leads.
How to decide what your franchise website looks like
- Once a visitor is on your website, how do you get their contact info?
- How do you know if you're doing a good job or not?
- Tracking is how you'll know whether you're moving in the right direction
- Conversion rate: how many of your visitors take the action you want them to?
- Cost Per Action (CPA): how much money do you spend for each action completed?
- Your Contact Form
- What fields do you absolutely need to have on your form? Keep it short and sweet
- The Fold: the part of a webpage that is visible without scrolling
- Make sure the most important content and CTA's are front and center on your website
- A/B Testing: a method for testing changes to your website
- Before you roll out a change on your website, test both versions and see which one gives you better results
- You can test colors, copy, photos, contact forms, etc.
- Mobile
- More people are visiting your website on mobile than ever before. Make sure your website works on mobile devices!
Five Iconic Classic Rock Song Lyrics To Motivate Your Team To Sell More Franchises
In a recovering economy, everyone needs an energy boost from time to time. You can only motivate yourself so much before you run out of steam. Here are some class rock jams to help you close more deals!
Franchisors & Private Equity Firms, Part 3: The Profitability Of Cleanliness
A clean house is an easy house to take over, more efficient to operate and easier to scale. The challenge is figuring out what cleanliness means for your franchise.
2015 United States of Franchising
In the past 12 months, almost 3.7 million people have visited FranchiseHelp.com, the internet’s leading resource on becoming a franchisee. Given the sheer volume of Americans seeking information of franchising from us, we’re in a unique position to look at how this breaks down across the nation.
