Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

WEBINAR: Things to Consider When Designing Your Franchise's Website

In this webinar, FranchiseHelp's Eli Robinson discusses how you should think about what your franchise's website should look like. This is how we achieve Step Two of online franchise lead generation: Turning Visitors into Leads.

How to decide what your franchise website looks like

  • Once a visitor is on your website, how do you get their contact info?

    • How do you know if you're doing a good job or not?
  • Tracking is how you'll know whether you're moving in the right direction

    • Conversion rate: how many of your visitors take the action you want them to?
    • Cost Per Action (CPA): how much money do you spend for each action completed?
  • Your Contact Form

    • What fields do you absolutely need to have on your form? Keep it short and sweet
  • The Fold: the part of a webpage that is visible without scrolling

    • Make sure the most important content and CTA's are front and center on your website
  • A/B Testing: a method for testing changes to your website

    • Before you roll out a change on your website, test both versions and see which one gives you better results
    • You can test colors, copy, photos, contact forms, etc.
  • Mobile

    • More people are visiting your website on mobile than ever before. Make sure your website works on mobile devices!
Wait? Phone numbers aren’t just mobile or landline?

Recently, FranchiseHelp did some data analysis to learn what types of phone numbers our leads provide us.

The First Two Franchise Instagram Ads You’ll Ever See

While we are incredibly new to the mobile photo app advertising game, here’s a few principles we used to create the ads:

WEBINAR: Overview of Franchise Lead Generation

In this webinar, FranchiseHelp's Eli Robinson provides an overview of the four key components of online franchise lead generation. Each of these steps will be covered in more depth in subsequent webinars in the series.