Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

WEBINAR: Things to Consider When Designing Your Franchise's Website

In this webinar, FranchiseHelp's Eli Robinson discusses how you should think about what your franchise's website should look like. This is how we achieve Step Two of online franchise lead generation: Turning Visitors into Leads.

How to decide what your franchise website looks like

  • Once a visitor is on your website, how do you get their contact info?

    • How do you know if you're doing a good job or not?
  • Tracking is how you'll know whether you're moving in the right direction

    • Conversion rate: how many of your visitors take the action you want them to?
    • Cost Per Action (CPA): how much money do you spend for each action completed?
  • Your Contact Form

    • What fields do you absolutely need to have on your form? Keep it short and sweet
  • The Fold: the part of a webpage that is visible without scrolling

    • Make sure the most important content and CTA's are front and center on your website
  • A/B Testing: a method for testing changes to your website

    • Before you roll out a change on your website, test both versions and see which one gives you better results
    • You can test colors, copy, photos, contact forms, etc.
  • Mobile

    • More people are visiting your website on mobile than ever before. Make sure your website works on mobile devices!
Selling Franchises In A Booming Economy

Since the Great Recession of 2008 - 2009, the U.S. Economy has been on fire. Now in 2018, times are good. Is this simply a positive thing for franchise sales? Or is there more than meets the eye?

Facebook Live – Your Franchise’s Own TV Channel?

I don’t know how many of you are watching the World Series, but if you are then you have seen some really weird Facebook advertisements. If you need a refresher:

Five Terrible Franchising Display Ads and One That Worked

For those of you who have been in the internet game for a long time, you know way more than I do about display ads. It seems that as long as people have been clicking around the internet, there have been advertisements ready to meet them. Anyone remember when banner ads used to look something like this?