Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

WEBINAR: Things to Consider When Designing Your Franchise's Website

In this webinar, FranchiseHelp's Eli Robinson discusses how you should think about what your franchise's website should look like. This is how we achieve Step Two of online franchise lead generation: Turning Visitors into Leads.

How to decide what your franchise website looks like

  • Once a visitor is on your website, how do you get their contact info?

    • How do you know if you're doing a good job or not?
  • Tracking is how you'll know whether you're moving in the right direction

    • Conversion rate: how many of your visitors take the action you want them to?
    • Cost Per Action (CPA): how much money do you spend for each action completed?
  • Your Contact Form

    • What fields do you absolutely need to have on your form? Keep it short and sweet
  • The Fold: the part of a webpage that is visible without scrolling

    • Make sure the most important content and CTA's are front and center on your website
  • A/B Testing: a method for testing changes to your website

    • Before you roll out a change on your website, test both versions and see which one gives you better results
    • You can test colors, copy, photos, contact forms, etc.
  • Mobile

    • More people are visiting your website on mobile than ever before. Make sure your website works on mobile devices!
What We’ve Learned Sending 6,636 Text Messages in the Past 4 Months

It seems like just yesterday that text messages were “on the rise.” And now, at the end of 2014, text messaging seems to be nearly ubiquitous.

Our best email of 2015 – And what it teaches us

Well, for 2015 I’m happy to report that we’re probably going to end up sending well over 100 million emails! And that only means that we’ve learned more about how potential franchisees interact with email.

The Only Article I’ll Ever Write About Monthly Unique Visitors

Only 16 months ago (August 2014), we were sitting at 139,463. That’s an over 250% increase in traffic to FranchiseHelp in less than a year and a half!