Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

8 Franchisors with Successful Social Media Campaigns

Social sites such as Youtube, Twitter and Facebook may have started out as a means to communicate, but franchisors have been able to apply marketing strategies using interactive tools such as these to increase their sales and revenue. Here are eight franchises that have launched successful campaigns via social media that have assisted in their growth.

Tasti D-Lite

“The Pioneer of Interactive Rewards”

BJ Emerson of Tasti D-lite came up with the revolutionary idea to use social media as currency. They are the first to link such outlets to customer loyalty programs and now other franchises have followed in their footsteps.

Regulars of Tasti D-lite probably already use the franchise’s “treatcards,” rewards plan that accumulates points with every purchase. Every 50 points are redeemable for a medium cup or cone. Their media program allows customers to register their “treatcards” online and link them to their social footprints such as Foursquare and Twitter. By doing so, customers will earn extra bonus points if they enable the program to automatically update their Twitter and/or Foursquare accounts with every purchase.

Website: http://www.tastidlite.com/

Facebook: http://www.facebook.com/tastidlite

Dunkin' Donuts

“Quality Customer Care through Social Media”

Dunkin’ Donuts has been hard at work in their social media outreach. Most notable is their interactive website which offers ordering online, store locators, and even a thorough nutritional chart for their health conscious consumers (very brave).

They also have a very popular Facebook page consisting of about a million fans, and Twitter page that garnered 56,000 followers and growing. Their perks leave much to be desired, hence the occasional free iced coffee or delectable treat that will fall on a random occasion such as National Donut Day; however, the franchise focuses on quality customer service by actively responding to their fans’ experiences with the franchise.

In any given day, the Dunkin' Donuts franchise social media team will make certain to respond the majority of their mentions (if not all of them). That may seem like a basic tactic, but it’s really an extraordinary feat. Think about how many fans lurk by their computers praying to Zeus that today might be the day that @kimkardashian responds to their tweet. In addition, fans are promised insider information about upcoming products.

Website: http://dunkindonuts.com/

Facebook: http://facebook.com/DunkinDonuts

Twitter: @dunkindonuts

7-Eleven

“Viral Marketing through Gaming”

7-Eleven hasn’t figured quite yet how to capitalize on social moguls such as Facebook and Twitter, but in this day and age, nothing says viral marketing like an interactive game. 7-11 took this to heart when the convenience store chain launched the online dating game: “Wake Up With a Hot Brazilian,” to promote their newest product, Brazilian Bold coffee. The premise of the game was to enter the hot and heavy “711 club” and work that romantic IQ on the Sims inspired characters lounging around. High scores were redeemable at any franchise for free cups of coffee.

Website: http://7-eleven.com/

Facebook: http://facebook.com/7Eleven

Church's Chicken

“Pay it Forward”

Franchisor Church's Chicken launched a campaign deemed “Pay It Forward” where fans were interviewed and asked, “Do you know what good is?” (A play off of their 2007 campaign: ‘I Know What Good Is’) which were all featured in podcasts and video blogs.

Church’s Chicken also launched its Twitter account and promised to add one dollar to a pledge fund for each follower they accumulated in a thirty-day period. Church’s Chicken hoped to reach 10,000 so they could give away 1,000 dollars to ten individuals living in urban areas. The winners have yet to be announced.

Website: http://www.churchs.com/

Twitter: @ChurchsChicken

Subway

“Promoting Healthy Lifestyles on the ‘Net”

It has been interesting to watch Subway position itself as not a fast food chain but a fit alternative, aiding many Americans on the pathway to a healthy lifestyle change. Their website hosts a collection of blogs that range from Jared (Subway’s original spokesperson who garnered fame for losing a significant amount of weight, eating nothing but the franchise’s sandwiches) to Olympic gold medalist Michael Phelps.

Now they are building their Twitter following by sending out promotional news, interacting with their customers and highlighting their publicity on shows such as The Biggest Loser.

Website: http://subwayfreshbuzz.com/

Facebook: http://facebook.com/subway

Twitter: @subwayfreshbuzz

Hampton Hotels

“Learn the best Travel Anywhere”

With the recent blows to the economy and families strapping down their boots in anticipation of hard times, hotel franchises such as Hampton Hotels could have the upper hand on boutique hotels if they play their cards right. Hampton Hotels has been increasing its popularity through a hyperactive Twitter page. Followers learn first hand of special rates, promotions, and new locations and have the opportunity to win a free stay if they offer feedback. They also offer tips on traveling, such as saving on airfares and staying healthy on the road.

Website: http://hamptoninn1.hilton.com/

Twitter: @hamptonfyi

Domino’s Pizza

“Monitoring Twitter on Gigantic Computers”

Domino’s Pizza has also been working on it customer through Twitter. Their website is impressive and includes a “pizza builder” for online ordering. They also make sure to highlight their customers. Most notable in that area is Ramon De Leon, who manages seven of these franchises in Chicago. His team closely monitors Twitter on four computers for any comments concerning their area and act upon it immediately, depending on the issue. For example, he issued a public apology via both Twitter and video blog to a woman who received the wrong pizza an hour late. He also made sure that she received her order without her even having to ask. He also recorded a video blog to thank another fan that tweeted happily about her order.

Website: http://www.dominos.com/

Facebook: http://facebook.com/Dominos

Twitter: @Dominos

The Chicago Bulls (just for fun)

“WebMD for Future Athletes”

The Chicago Bulls have grabbed social media by the metaphorical horns (excuse the pun). The team is actively evolving its website to accommodate a more interactive playground for its fans. Maybe most interesting is their incorporation of Chicago Bull’s “Ask the Docs” where fans can consult the team’s official sports doctors for some tertiary advice. The Bulls also have a Youtube channel named BullsTV.

Website: http://www.nba.com/bulls/

Facebook: http://facebook.com/chicagobulls

Twitter: @chicagobulls

This article was written by Carol Hood of FranchiseHelp

To learn more about franchise opportunities and business opportunities visit us at FranchiseHelp.

Steps to Select and Protect a Valuable Trademark

The first thing to keep in mind when selecting a trademark is that not all words and names are capable of being protected as trademarks. No one business owner can claim exclusive rights in generic terms and logos, because all business owners need to be able to use these in order to identify their goods or services. Thus, a residential painting franchise likely could not claim exclusive rights in the name “Painting Pros”, because this is simply a generic description of the services that the business offers.

Are You a Vet? Why Franchising May Be For You

If you served in our nation's military, you've acquired a unique and valuable set of personal strengths. These aren't always easy to explain in a traditional job application or resume, but they spell success when it comes to running your own business.

Why Doesn't Chipotle Franchise?

I’m a huge Chipotle fan and I’m not ashamed to admit it. I love a big fat carnitas burrito with every possible topping (is that even the right word for what you put on a burrito?) on it, especially guac. But every time I’m outside of New York I wonder why there aren’t more Chipotles out there. Sure there are a bunch (at the end of 2014 there were more than 1,700) but their numbers pale in comparison to other “fast food” giants like McDonald’s or Subway (they have more than 36,000 and 43,500 restaurants respectively). So why hasn’t Chipotle followed suit and gone the obviously successful franchising route?