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How to Use Facebook to Promote Your Franchise

With franchisees typically having to pay 3 to 7%, and in some cases more of gross revenue to support corporate's national marketing efforts, it often leaves little left in the budget for a franchisee to spend on local marketing. As a result, more and more franchisees are leveraging free social media platforms to spread the message about their franchise. In this post, we focus on the biggest and most powerful platform of all, Facebook. Here are some easy ways to expand your presence (and promote your business) on Facebook, without spending a buck, courtesy of i-netpreneur.

1. Make a Professional-looking Facebook page and DON'T BE ANNOYING:

Don't be one of those people that is constantly updating their status with unnecessary information like what their horoscope says today or the results of the most recent Facebook quiz. Keep it clean and concise. Have your business information on the page, as well as links to your website, Twitter, etc. Provide status updates on things that are actually useful to your target demographic.

2. Engage your fans: 

Sometimes it can be very useful to reward those people who are Facebook fans with free giveaways or special discounts for your product. This will not only make your fans happy but will also give them an incentive to check out your page and encourage their friends to join in.

3. Measure and Track Interactions: 

Just as you check your own personal website, you should be going through your statistics (check out Facebook Insights), and seeing what is driving comments and traffic.

4. Add a Like Button To Your Website: 

Just by adding a like button to your website, you will be able to drive a lot more traffic because your site will start showing up on people's Facebook feeds and getting connected to other sites. This is a great way to get your content to go viral.

5. Enable Facebook Comments: 

If you own a blog, you should take the time to integrate Facebook comments. This way, your visitor need only be signed into their Facebook to make comments, which is way easier than having to remember different passwords or sign up for multiple accounts.

Check out the full article at i-netpreneur.

Banish The Fear of Selling... Forever

Most prospects come with a firm belief in the product or service…but a limited strength in sales and marketing. Yet sales and marketing skills are the very skills they need to sell themselves and their services…the skills they need to keep the business alive! If your potential franchisees and existing franchisees are like most…they are lacking the "selling gene".

Overcoming Franchise Funding Fears

You want to dip your toe into the waters of business ownership and have decided to jump into a franchise. Maybe you’ve zeroed in on which franchise is right for you or perhaps you’re still exploring the options. Whatever you decide, you’ll need a way to finance the venture, and that can be intimidating. Getting a business loan can be tricky… even as the economy begins to heal. If you’ve got money, banks and credit unions will line up to loan you even more. If you don’t have money? Well, take heart—here are some alternative funding options that can put you at the helm of your own franchise:

What is an Area Representative?

The reason why anyone would choose being an Area Representative is that they are paid a certain portion of the initial franchise fee of each new franchisee they solicit as compensation. Aside from the sales commission the area representative may get paid by the franchisor a portion of the royalties received for servicing franchisees. In some cases, franchisors will pay the area representatives a portion of the fee received from new franchisees in the reps’ territory even though the area representative may have had nothing to do with the screening or recommending that particular franchisee. However, all these and other contingencies- such as compensation for furnishing many of the pre-opening and on-going services to the franchisee- should be covered in the area representation agreement.