Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!
Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

How to Use Facebook to Promote Your Franchise

With franchisees typically having to pay 3 to 7%, and in some cases more of gross revenue to support corporate's national marketing efforts, it often leaves little left in the budget for a franchisee to spend on local marketing. As a result, more and more franchisees are leveraging free social media platforms to spread the message about their franchise. In this post, we focus on the biggest and most powerful platform of all, Facebook. Here are some easy ways to expand your presence (and promote your business) on Facebook, without spending a buck, courtesy of i-netpreneur.

1. Make a Professional-looking Facebook page and DON'T BE ANNOYING:

Don't be one of those people that is constantly updating their status with unnecessary information like what their horoscope says today or the results of the most recent Facebook quiz. Keep it clean and concise. Have your business information on the page, as well as links to your website, Twitter, etc. Provide status updates on things that are actually useful to your target demographic.

2. Engage your fans: 

Sometimes it can be very useful to reward those people who are Facebook fans with free giveaways or special discounts for your product. This will not only make your fans happy but will also give them an incentive to check out your page and encourage their friends to join in.

3. Measure and Track Interactions: 

Just as you check your own personal website, you should be going through your statistics (check out Facebook Insights), and seeing what is driving comments and traffic.

4. Add a Like Button To Your Website: 

Just by adding a like button to your website, you will be able to drive a lot more traffic because your site will start showing up on people's Facebook feeds and getting connected to other sites. This is a great way to get your content to go viral.

5. Enable Facebook Comments: 

If you own a blog, you should take the time to integrate Facebook comments. This way, your visitor need only be signed into their Facebook to make comments, which is way easier than having to remember different passwords or sign up for multiple accounts.

Check out the full article at i-netpreneur.

Why Shouldn't I Own a Franchise?

As a prospective franchise owner, the promise of capital gain from a business venture is undoubtedly exciting—but it’s equally important to weigh the potential drawbacks and remain conscious of the potential for disappointment. So why *shouldn’t* you buy a franchise?

Franchise Disclosure Document for Dummies – Part 6

The key disclosure in Item 15 states whether the franchise owner is obligated to participate in the direct operations of the franchised business. For prospective franchisees looking for a pure investment rather than a business opportunity, this disclosure might be the first (and only) provision they read in the FDD. Although, an experienced franchise investor may be able to negotiate an exception with the franchisor.

18 Questions for Potential Franchisees to Ask Themselves: Part 1

Franchises are among the most profitable business options available, but potential franchisees often have no idea what they should know or ask themselves before they get started in franchising. We've talked to franchisors and franchisees to compile this list (In a two-part series) of the 18 questions you must ask yourself as you explore getting into franchising.