How to Use Facebook to Promote Your Franchise
With franchisees typically having to pay 3 to 7%, and in some cases more of gross revenue to support corporate's national marketing efforts, it often leaves little left in the budget for a franchisee to spend on local marketing. As a result, more and more franchisees are leveraging free social media platforms to spread the message about their franchise. In this post, we focus on the biggest and most powerful platform of all, Facebook. Here are some easy ways to expand your presence (and promote your business) on Facebook, without spending a buck, courtesy of i-netpreneur.
1. Make a Professional-looking Facebook page and DON'T BE ANNOYING:
Don't be one of those people that is constantly updating their status with unnecessary information like what their horoscope says today or the results of the most recent Facebook quiz. Keep it clean and concise. Have your business information on the page, as well as links to your website, Twitter, etc. Provide status updates on things that are actually useful to your target demographic.
2. Engage your fans:
Sometimes it can be very useful to reward those people who are Facebook fans with free giveaways or special discounts for your product. This will not only make your fans happy but will also give them an incentive to check out your page and encourage their friends to join in.
3. Measure and Track Interactions:
Just as you check your own personal website, you should be going through your statistics (check out Facebook Insights), and seeing what is driving comments and traffic.
4. Add a Like Button To Your Website:
Just by adding a like button to your website, you will be able to drive a lot more traffic because your site will start showing up on people's Facebook feeds and getting connected to other sites. This is a great way to get your content to go viral.
5. Enable Facebook Comments:
If you own a blog, you should take the time to integrate Facebook comments. This way, your visitor need only be signed into their Facebook to make comments, which is way easier than having to remember different passwords or sign up for multiple accounts.
Check out the full article at i-netpreneur.
"Buying" A Franchise
Here at FranchiseHelp we’re constantly asked about the opportunity to buy a franchise. Unfortunately I’m going to have to tell you something that might disappoint you. You can’t “buy” a franchise. In reality you are engaging in a “leasing” transaction rather than a “purchasing” transaction. Why is it a lease? In any franchise deal, the franchisee receives the assets up front, but only for a period of time - the term of the franchise agreement. The term of the agreement may run for five to ten years, or in some cases it may run for as little as a year or two. At the end of the day the renewals of these agreements are at the option of the franchisor, and the reasons for not renewing an agreement should be completely spelled out in the Franchise Disclosure Document (FDD) and franchise agreement.
The first point I made ties into this, but you need to make sure you’ve done your research before you go ahead and sign a franchising agreement. And that doesn’t just mean from a financial perspective. There are so many other aspects in running a franchise that you need to understand before you get started. Most of this information can be found in the Franchise Disclosure Documents. Some of the most important things you should take a look at would be any legal issues the franchisor might have and the churn rate of franchises. Both of those could potentially be pretty significant red flags that might make you want to reconsider whether or not you want to open that franchise.
Advice for Women Business Owners: How to Achieve Success and Sanity
Just imagine yourself as a successful female entrepreneur, running the type of business that keeps you fulfilled in life, while you have the freedom to live your dreams. What does this look like to you? Do you spend your days traveling the world with the love of your life? Do you work remotely from home so you can spend more time with your children while they are still young? Are you setting an example for young women who aspire to reach your level of success someday?