We'll Leave the Light On For You: Motel 6's Advertising Success
Motel 6 is a motel franchise with over a thousand locations that was started in 1962 in Santa Barbara, California as a lower-cost alternative to motels like Holiday Inn, which were slowly becoming more upscale. Aside from its low prices, Model 6 may be best known for its series of commercials with National Public Radio personality Tom Bodett, who closed every ad with the line “We’ll Leave the Light On For You.”
When Motel 6 conceived of the idea for a campaign in the mid-1980s, Bodett worked on NPR’s All Things Considered program. The Richards Group, a Dallas- based advertising agency, was hired by Motel 6 in 1985 and thought Bodett would be an excellent spokesman for the chain because of his warm and friendly vocal style. Hired in 1986, Bodett ad-libbed the line, “We’ll leave the light on for you”while in the recording studio for the first time and the slogan was both an instant and lasting success, staying with the chain for over 25 years and counting.
Versions of the theme have won numerous advertising awards, including as recently as 2009 when the radio commercial entitled “DVD” featuring Bodett and his famous line won the grand prize at the Radio Mercury Awards. The backgroundmusic played in the radio commercials won a Clio Award in 1996 and the campaign as a whole was named by Advertising Age magazine as one of the top 100 best advertising campaigns of the twentieth century.
Motel 6 is based in Dallas and is now owned by French multinational corporation Accor. For years Motel 6 owned and operated all of its locations, but began franchising in 1994.
1-800-JUNK-USA Acquires College Hunks Hauling Junk Franchise
Looks like the College Hunks are graduating to the Penthouse.
Common Mistakes Made By the Franchisor Buyer During the Due Diligence Investigation
Franchise merger and acquisition talks always start with the best of intentions. After all, a well-executed franchise system merger can lead to enhanced scale (for increased buying power and leverage over suppliers), reduction of overhead and operating costs (through elimination of duplicate staff, departments, and locations), and increased revenue (through cross-selling of products or services, optimization of distribution channels, and bolstered brand recognition and standing in the eyes of prospective franchisees).
Time Saving Tips for Franchise Shoppers
Time is a precious commodity these days and although buying a franchise is a time consuming process, there are ways to cut to the chase. Of course you should do your due diligence, but first make sure you’re focused on viable choices. Here are some tips to quickly identify the best franchise opportunities for you so no time is wasted.