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America's Mattress

America's Mattress Franchise

The America's Mattress collection is designed to offer high quality products at exceptional values. Our mattresses feature the Verticoil Premier Innerspring, which offers more support and surface coverage than other value-price innerspring systems. The America's Mattress line also offers a variety of advanced comfort features including Memory Foam and Latex in select models that give you the comfort and support you need, all at an affordable price.

Facts & Figures

Liquid capital required
Net worth required
Franchise fee


Own an Always In-Demand Retail Store with the Backing and Brand Recognition of the Serta Mattress Company! Everyone sleeps, so why not become part of the fastest-growing segment of a $12.1 billion industry? As an America's Mattress licensee, you will enjoy strong consumer brand recognition and receive ongoing support from a company with over 77 years experience in the bedding industry – Serta Mattress Company! You do not need previous business ownership or industry experience to qualify to own this exceptional, name brand retail store.

Own a Business with the Backing and Support of Serta International America's Mattress was created by Serta International to help local entrepreneurs bring the World's Best Mattress to their hometown markets. Each America's Mattress across the country is locally owned and operated by people who know the needs of their communities. As a member of a nationwide network of nearly 400 stores, our America's Mattress retailers can offer the very best, world-renowned Serta products at the best possible prices.

What America's Mattress Store Owners Are Saying… "We opened our 1st America's Mattress in November, 2004. The support we received from Serta was outstanding. This actually was our first venture into retail but with a lot of help from our Serta representative, we soon had the best looking Sleep Shop in Hickory, NC, with the largest selection of Serta in a 4 county area. We have recently opened our third America's Mattress and are hoping to make it four shortly." ~Rusty and Amy Cooper, America's Mattress, Hickory, Winston-Salem, and Mooresville, NC_"We chose America's Mattress because it gave us the chance to open our own local business with the support of a national bedding manufacturer. Having an America's Mattress store has produced more income for our family and allows me more time to spend with them. We get important and helpful guidance regarding everything from advertising to general business ideas from both the America's Mattress team and our local Serta Plant."_~ Patrick Unverferth, America's Mattress of the western Slope, Grand Junction, Colorado

The Many Benefits of Owning Your Own America's Mattress Store The benefits of joining us are widespread. From a nationally recognized name brand that consumers trust to a turnkey, complete business system, our retail opportunity offers you a strong competitive edge over the competition. You do not need previous business ownership or mattress industry experience to join us. You can expect:

National Brand

  • Nearly 400 Locations Across US
  • 8th largest Bedding Retailer in US
  • Serta – Nationally Recognized Brand and the 3rd Largest Mattress Manufacturer in North America

Attractive Business Concept

  • No Franchise or Royalty Fees
  • Low Startup and Investment Cost
  • Recession Resistant – Everyone Sleeps!
  • High Gross Profit Margins
  • Exclusive Territory

Turn Key Operation

  • Bedding Business Management Course
  • America's Mattress Launch Team to Help You Get Your Doors Open Quickly and Get You Prepared to do Business Successfully
  • Software / Hardware package
  • Preferred Vendors
  • Ongoing Sales Training
  • Store Display Items to Create an Exciting Selling Environment


  • Extensive and Ongoing Training and Support From Your Local Sales Representative and the America's Mattress Team
  • Unmatched Advertising and Marketing Support and Tools
  • Free Ad Planning and Design
  • Attractive Co-Op Advertising and Reimbursement
  • National Advertising and Promotions Support

People are flocking to take advantage of this opportunity!If you are looking for one of the most exciting, high-demand business opportunities in retail, then your search is over! Territories are going fast, so hurry and fill out the form below. We'll contact you shortly and provide additional information on this great program.

Note: This franchise is not currently being offered to individuals with less than $40,000 in liquid capital.


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