Arthur Treacher's Fish & Chips Franchise:

When you make the decision to acquire an Arthur Treacher's Fish & Chips you are choosing to go into business with a company dedicated to helping you succeed any way they can, every way they can. You will not find a business partner more committed to your success.

Arthur Treacher's Fish and Chips' first location opened in 1969, and today there are 19 franchise locations, as well as hundreds of food service operators offering Arthur Treacher's items as Branded Menu Products. What makes us such a popular choice for a franchisee? It's our commitment to your success --we are constantly improving our systems, our processes, our training, and our menus in order to support your business. Because let's face it, if you're not successful, we're not successful.

As our business partners, our franchisees bring classic food brands into the neighborhoods they serve. Arthur Treacher's Fish & Chips has extraordinary market awareness. It has been advertised for decades and has built up powerful customer loyalty by maintaining unique positions in the market and meeting customers' expectations.

These are just a few of the many reasons you might want to consider joining our franchise community -

You will receive:

• Location Selection Assistance
• Store Package and Design Assistance
• Operations Support
• Comprehensive Training Programs
• Business Coaching and Support
• Signature Products Development
• Experienced Management Team
• One-Stop Supplier Selection
• Marketing and Advertising Programs

All of this is backed by a senior management and operation support team who's there 24/7 to help its franchisees grow their business.

Your Questions, Answered…

Q- What do I get for my franchise fee? Your franchise fee buys you a proven business system. Plus, our experience takes the guesswork out of building your business. As a member of our franchise community you'll receive

• Instant identity through use of our brand name and logos
• Access to our structured two-week classroom-training program where you'll learn first-hand from experienced experts.
• Site selection and lease negotiation assistance
• Construction and design support
• Marketing support for pre-opening, grand opening and ongoing operations
• Volume purchase discounts
• Inclusion in advertising campaigns

Q- What is the royalty and what do I receive for it? At Arthur Treacher's royalty is 5% of gross sales. This fee purchases continued use of the trade name, logo, business identity, and much more. It assures you of the ongoing corporate support you receive and finances the research and development activities the franchiser does to grow the brand and assist in customer marketing.

Q - What is the advertising contribution? Your advertising contribution is 3% and is pooled with the contributions of other franchisees. The contribution is placed in a marketing fund and is used to promote each brand in a variety of ways including possible free-standing- inserts, television, radio and direct mail. The offering circular provides details about how these funds are managed.

Q- Does Arthur Treacher's provide financing? We do not provide financing directly. However, we have developed relationships with third party lenders who can discuss financing options with you.

Q- What type of experience do I need? There is no magic background. Some franchisees have retail experience, sometimes specifically in food service. This can be helpful but is not essential. The most important ingredient is the desire and commitment to succeed, as well as the ability to communicate and get along with people.

Q- What about finding a store location? We will help you find a location. Our method is to develop a list of available sites and then pick the best from this group. You may also lease or purchase a location on your own. We do recommend you have your lease or purchase agreement reviewed by an attorney before signing.

Q- Who designs and builds the store? We will provide you with a set of criteria. You will choose and hire an architect who will design the unit and advise you concerning local codes and regulations. We will approve the final plans. Our store opening team will work with you and your architect to provide the right equipment package in the kitchen.

Q- What type of store opening support can I expect? Our initial training involves two weeks of classroom and hands-on training in our Long Island offices. After you "graduate," our store operations team is with you every step of the way for another 7 days at your new store to help make your opening a smooth operation and your grand opening as successful as possible.

Q- Can I buy a territory? We do offer protected territories. The area of protection will depend on competition, demographics and other locations with our brands. The area is defined by radius or zip code.

Q- Can I co-brand with other concepts? Yes, provided your choice meets our criteria. We currently co-brand with our own brands Arthur Treacher's Fish and Chips and Pudgie's. In addition, we co- brand with Miami Subs and Nathan's Famous Hot Dogs.