Baja Fresh’s motto is “Eat well, play hard, live fresh.” Baja Fresh Mexican Grill is a Tex-Mex fast food chain that avoids processed foods and focuses on flavor. To ensure the best in tasty, fresh flavors, Baja Fresh flame grills its top quality meats, and serves them with its trademark tortillas and salsas. The Baja Fresh menu includes burritos, tacos, quesadillas, fajitas, nachos, taquitos, salad, soups, and desserts.
Full Franchise Information
Of over 250 Baja Fresh locations in nearly 30 states across the country, more than half of them are owned and operated by franchisees. To be considered for a franchise, the owner – or a 10% partner – must have significant experience in the restaurant industry.
Baja Fresh Mexican Grill Franchise Opportunities - History
After taking out a third mortgage on their house, Jim and Linda Magglos opened the first Baja Fresh in Newbury Park, California in 1990. Their initial goal was to avoid processed, less than fresh foods, pledging “no microwaves, no can openers, no freezers, no lard, and no MSG.” In 2002, Wendy’s purchased the chain for nearly $300 million, then four years later sold it to a private restaurant investor who also owns eateries like Denny’s and Cinnabon.
Baja Fresh Mexican Grill Franchise Cost / Initial Investment / Baja Fresh Mexican Grill Franchise Income
Baja Fresh Mexian Grill has a franchisee fee of $50,000 per restaurant for a 10 year agreement. Potential franchisees must have a net worth of $500,000 with at least $200,000 of that available in liquid assets.
Baja Fresh Mexican Grill Business Opportunities: Other Information
Baja Fresh Mexican Grill offers “Party Packs” for all catering needs – no matter how big or small the party, Baja Fresh will prepare a variety of delicious food, as well as plates, napkins, and utensils.
Baja Fresh is also open to helping schools and causes raise money. Fundraising groups can arrange to sponsor a day at Baja Fresh, where 15% of the profits obtained from customers goes toward the prearranged cause.