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Bally Total Fitness

Bally Total Fitness Franchise

Bally Total Fitness is the pioneer in designing world-class health clubs. Every Bally Total Fitness health club offers a wide array of classes, a fun, exciting atmosphere of motivation and high energy, and spacious gym floor plans, well organized to help members move from workout to workout quickly. There is always plenty of room to exercise, meet with friends and discover new ways to work out at Bally Total Fitness. Bally clubs also employ a staff of well-trained, experienced personal trainers to help members reach their fitness goals through a balanced approach, including cardio, resistance training, flexibility and mind-body attention, along with challenging activities for total conditioning.

Facts & Figures

Liquid capital required
$1,000,000 - $2,500,000
Franchise fee
Units in operation


For entrepreneurs looking for a great franchising opportunity in a fun, exciting and dynamic industry, Bally Total Fitness is the right choice. Bally franchise partners get a fast business launch with help from the company’s real estate and club construction experts, including site analysis, planning and development; instant exposure through Bally’s national advertising, public relations campaigns and innovative promotions; support and training including all aspects of club management and administrative help; and cost savings through the Bally supplier program, which provides immediate access to low prices for high-quality products and equipment.

Bally Total Fitness Franchise Opportunities – History

The Bally company traces its roots to 1931, when Raymond Moloney founded Lion Manufacturing, which was later named Bally Manufacturing, a maker of slot machines that eventually opened casinos in Atlantic City and Las Vegas. In 1983 the company purchased Health and Tennis Corporation of America and Lifecycle, an exercise bike manufacturer and by 1987 had become the world’s largest owner and operator of fitness centers. Bally further expanded with purchases of American Fitness Centers and Nautilus Fitness Centers, all consolidated under the Bally name in 1995. Today Bally operates 60 locations, many in New York City.

Bally Total Fitness Franchise Cost / Initial Investment / Bally Total

Fitness Franchise Income

The total investment to open and operate a Bally Total Fitness franchise health club ranges from $1 million to $2.5 million.

Bally Total Fitness Business Opportunities: Other Information

Bally Total Fitness always offers new members a first workout with a personal trainer, in which the personal trainer creates a workout plan, teaches about equipment and helps the new member feel confident.


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