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Baskin Robbins


Known for their “31 flavors,” Baskin-Robbins is the world’s largest chain of ice cream specialty stores. Founded by a pair of brothers-in-law—Burt Baskin and Irv Robbins—who were tired of traditional flavors, Baskin-Robbins has grown to more than 7,300 locations in 50 countries around the world and introduced more than 1,000 flavors. With a huge selection of ice creams, frozen yogurts, smoothies, milkshakes and cakes, there’s something to please each of the 300 million customers that come each year.

Facts & Figures

Liquid capital required
Net worth required
$90,350 - $396,100
Franchise fee
Units in operation


Baskin-Robbins is an American classic, known for our variety of flavors and iconic pink spoons. Named one of America’s Top 10 Global Franchises by Entrepreneur, Baskin-Robbins offers franchisee growth incentives, as well as veteran incentives for new franchisees. We are truly “America’s Favorite Neighborhood Ice Cream Shop" and delight in creating unique cakes, specialty desserts, frozen beverages and take-home items for our customers.

The Brothers (-in-law) Behind Baskin-Robbins

After working in his father’s ice cream store as a teenager, Irv Robbins came back from serving in World War II to start his own ice cream parlor. Bored with traditional flavors such as chocolate and vanilla, Irv decided to mix it up by adding fruit and unconventional flavors to his high-quality ice cream. Irv’s brother-in-law, Burt Baskin, also had his own ice cream shop, and the two decided to join forces and meld their mutual love of old-fashioned ice cream. A coin toss decided who’s name would go first, and the franchise model developed by Burt and Irv is still in use today.

Reasons to Invest

  • 95% brand awareness
  • A multi-million dollar national advertising program
  • Flexible real estate options that configure into almost any space
  • Simple operations
  • Convenient operating hours
  • Multiple revenue streams—in-store, take home, cakes and beverages
  • A leader in product innovation
  • World-class training and support

The Ideal Baskin-Robbins Candidate

We’re seeking candidates with a dedication to operational excellence, a passion for the community and a love of ice cream. Ideally, franchisees should possess:

  • An understanding of brand-building within the community and a drive for local store marketing
  • A demonstrated ability to build a high-performing team dedicated to operational excellence and guest satisfaction
  • The desire and financial resources to develop or purchase one or more locations

Requirements for New Store Development:

  • Verifiable liquid assets of $125,000
  • Total net worth of $250,000

Requirements for Buying an Existing Location:

  • Minimum down payment of 10% of purchase price
  • Verifiable liquid assets of 30% of total selling price plus costs for remodels due in the next 24 months

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