About Us

At any given time, there are over 6.3 million pregnant women in the U.S. who are outgrowing their current wardrobe and in most cases are looking for an affordable and friendly place to buy maternity clothing. That's where we come in.

Founded in 2008, Bellies to Babies has grown each year and taken the local community by storm. Today, we are looking for owners who want to grow with our brand, where we supply the know how, technology, and operational expertise to run a successful franchise. Ready to take the plunge?

Why Bellies to Babies?

#1- Support and turn key

As an owner, you are never alone. Our franchise specialists are very hands on and walk you through everything from marketing to setting up your utilities. Day 1 you are provided with an Owner's Operation guide that gives you an overview of our entire busines s and provides a step by step model to open your store in a reasonable amount of time with everything ready to go. If at any time you have any questions or are not sure of something, your assigned franchise specialist is available 24/7, yep, that is not a joke!

#2- Branding and marketing

Our marketing is a driving force in our success and what gives us the edge on this ever changing market. When it comes to pregnancy, the rules for marketing drastically change, seeing as your sales cycle is very short. That being said, we have created several programs to bring pregnant mamas into our stores and help spread the word to their friends, using both innovative and grassroots marketing techniques that were developed in house.

#3- Technology and reporting

Not everyone can accurately price hundreds of different maternity brands. The good news? We can! Our easy to use pricing and evaluation guide lets you price consistently throughout your entire store and with our cloud based POS (Point of Sale) an d reporting technology, you can access all key reports and check out customers from any device.

#4- Proven Systems and Procsses

We are very process and system driven, so every decision you have to make is not a guess, we have done the research for you and developed a process around everything you can imagine. Not sure how to hire, train, or speak the maternity lingo? We've combined the best practices of our stores into our operations guide for you to thrive from day 1, instead of making the mistakes we did way back.

#5- Little competition with high margins

With no national competitors, our brand stands out to prospective customers who are searching for maternity clothing in their area. Through being the nations leader in previously loved maternity clothing, our owners are able to enjoy the highest margins in the resale industry, far above the average.

Opening a Bellies to Babies is low cost and designed so after the first year you can recoup all of your startup costs, unlike most franchises where it can take years to actually start to make money.