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Ben Franklin Crafts


Ben Franklin Crafts is a nationwide chain of crafts-related variety stores carrying creative products related to a broad array of crafts, such as needlecraft materials, florals, wicker, paints, fabrics and yarn. The stores also offer services such as custom framing, crafts classes and the Ben Franklin Crafts Club. Some Ben Franklin Crafts stores feature an in-house framing shop for handling projects big and small, and through the Ben Franklin Crafts Club offer in-store demos and classes.

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Facts & Figures


Ben Franklin Crafts stores are part of the largest family of independently owned retail stores in the nation, under the same umbrella company as Ben Franklin Variety stores, which carry an array of household items, sundries, food and snacks, health and beauty aids and much more. Each Ben Franklin store is independently owned and operated. Ben Franklin Crafts stores and Variety stores are owned and franchised by Promotions Unlimited Corporation. Participating franchises must by at least 5,000 square feet, with at least 2,500 square feet devoted to Ben Franklin merchandise.

Ben Franklin Crafts Franchise Opportunities – History

Ben Franklin Variety and Crafts stores were started in 1877, as a mail-order business in Boston, by the Butler Brothers, George H. Butler and Edward Burgess. In the early 1927, the Butler brothers developed the Ben Franklin Stores brand, a chain of five and dime variety stores. Butler Brothers sold the chain in 1959. Though the original Ben Franklin Stores company filed for bankruptcy in the 1970s, the supply company Promotions Unlimited has continued franchising the stores under the Ben Franklin brand name. Today there are about 209 Ben Franklin Crafts stores operating as franchises.

Ben Franklin Crafts Franchise Cost / Initial Investment / Ben Franklin

Crafts Franchise Inome

Ben Franklin Crafts stores franchise licensees pay an annual fee to Promotions Unlimited of $2,340, which is waived if the franchisee orders more than $30,000 in purchases from Promotions Unlimited in that year. Retailers who buy more than $60,000 in merchandise in a year get a 1% rebate.

Ben Franklin Crafts Business Opportunities: Other Information

Ben Franklin stores were named after Benjamin Franklin, taking his famous saying, ‘A penny saved is a penny earned’ as their marketing theme.

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