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Ben's Soft Pretzels

Ben's Soft Pretzels Franchise

Ben’s Soft Pretzels is one of the fastest growing quick-serve Franchises in the US. We are looking for Franchisees who want to live out their dream of owning their own business, while building a legacy and putting smiles on the faces of thousands of happy customers.

Facts & Figures

Liquid capital required
Net worth required
$118,500 - $322,000
Franchise fee
Units in operation

Own a Ben's Soft Pretzels Franchise - Questions & Answers

What is it?

  • Retail store franchise specializing in large, soft pretzels
  • Offers several pretzels, dipping sauces, condiments, and beverages
  • Features an Amish-inspired pretzel recipe with dough made fresh on-site every day

How does it make money?

  • In-store sales of soft pretzels and other menu items
  • Online sales of gift cards, apparel, and take-home pretzel kits

Who is it for?

  • Pretzel fans enthusiastic about opening a food business
  • Someone who enjoys a fun, high-energy, fast-food atmosphere
  • Anyone with some restaurant or food service experience

What would you do as a franchisee?

  • Oversee the daily operation of a fast-service food franchise
  • Hire food-service and management personnel as needed
  • Promote the Ben’s Soft Pretzels brand to attract a customer base


Welcome to Ben's! We're so glad you are here. Amish inspired, and oh-so-delicious, we are a leader in the soft pretzel market, offering preservative-free pretzels baked fresh on-site daily. Our legendary Jumbo Soft Pretzel features a fluffy, melt-in-your-mouth taste, and is often enjoyed with a wide array of gourmet dipping sauces. Ben’s Soft Pretzels are almost 2x the size of other pretzels and feature imported salt from Germany.

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Ben’s Soft Pretzels offers our Franchise Partners:

How do we help you?


Ben's Soft Pretzels feature an Amish-inspired recipe and a fluffy, melt-in-your-mouth taste. All of our salt is imported from Germany and our pretzel products can be enjoyed with eleven gourmet dipping sauces.


We offer our franchise partners several levels of hands-on training which shows you everything you need to know to run your business, as well as how to make great pretzels.


Our easy-to-follow marketing programs help franchise partners market their business locally. We help you turn customers into raving pretzel-loving fans.


Simplicity is key when it comes to running your own business. That's why we have a streamlined distribution and sourcing process to save you time and energy.

Build Out

Our experienced project management team will help you through each step of the design and build-out process to get your bakery up and running.

Real Estate

Our Real Estate team will work one-on-one with you to find the right location for your Ben's Soft Pretzels bakery.


Our master lease and license agreement with retail giants, Wal-Mart and Meijer, allow for franchise partners to open bakeries in high-traffic areas.


In addition to Ben’s Soft Pretzels more traditional locations, Ben’s Pretzels can also be found at numerous stadium venues including the Indiana Pacers, University of Notre Dame, Auburn University, Purdue University. Indiana University, University of Wisconsin, Indiana State University, Murray State University, the South Bend Cubs, the Fort Wayne Komets, the Schaumburg Boomers, and the Gary SouthShore RailCats.

Thank you and have a pretzel day!



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