Blende

About Us

Celebrity Makeup Artist and Esthetician, Keira Karlin, founded Blende so every person can have customized makeup and skin care that is vegan, gluten, paraben, and cruelty free. It is our goal to create the go-to studio for everyone to experience the ultimate in clean, custom blended makeup and makeup applications. No need to buy off-the-shelf makeup that may not match your client’s skin tone; Blende makeup is totally unique because your client is totally unique!

If you’ve dreamed of owning your own business, building a creative, custom and collaborative experience with your clients, you’ve come to the right place!

Industry Facts

According to NielsenIQ’s 2030 Glow-up: The future of clean beauty, clean beauty products generate $400 million in today’s $511 billion global industry. As consumers are becoming more aware of the products they put on their faces, sales of paraben-free beauty products are growing 80% faster than the overall market (NeilsonIQ). Blende’s high quality, clean cosmetics are in line with what the world is demanding from their cosmetics and skin care. Additionally, this aspect of Blende’s unique business model exemplifies the benefits of personalization, including serving those missed in mass-market product offerings.

Blende Competitive Advantage

Participating in an industry this large, Blende is still the only franchise of its kind nationally. Our business model is made for high profit margins and a great potential return on investment. Blende’s customized offerings separate us from the cookie-cutter makeup brands sold in retail stores and drug stores! We are a one-of-a kind franchise, making one-of-a-kind cosmetics. 

The concept behind Blende makes it different from other makeup stores and salons. We are custom; there isn’t and never will be a “color of the month” that is pushed on clients, as seen in most makeup stores.

Blende makeup and skin care produces only the highest quality, non toxic, clean cosmetics and is on the cutting edge of the latest trends in the business. Blende only hires professional makeup artists and licensed estheticians who have their fingers on the pulse of what’s in demand and stay ahead of the trends. They create new formulas and custom colors for our clients who want their makeup customized with the latest trends in mind. All Blende makeup is vegan and paraben, gluten and cruelty free always.

Why Franchise With Blende

In today’s age, makeup has become a form of self-expression. At Blende, we ensure our clients’ makeup and skin concerns are heard and catered to. Our intimate makeup lab creates cosmetics based on our clients’ skin tone, hair color, eye color and lifestyle. Blende clients can access their custom formulas from any Blende in the world at any time. Each Blende franchise has access to all the client and product formulas. 

Blende is such a novel and personal experience that our clients tell their friends about us, who then tell their families, and so on. Our proven concept is only growing! The Blende system allows clients to feel confident and capable—an idea that quickly gains traction by word-of-mouth and through the media. We ensure relevance by staying ahead of the trends, incorporating current skincare advances and offering a wide variety of products and services. Blende is a Makeup Lover’s dream!

Training and Support

We offer a comprehensive, four-step program to help you run a successful business with us! Our support includes everything from advising in the hiring & training of employees, to working one-on-one with our founder & CEO, Keira!

• Initial Training: Training classes are led by our founder, whom has over 30-years of experience in the television industry as a celebrity MUA! Keira has also been building the Blende brand and establishing our affiliates since 2017.
• Marketing Kit: Our brand is well-established with a set brand identity; Blende’s marketing framework and content creation will help your operation run smoothly. Our team will also advise you in your Market Introduction Plan, which we will approve at least 30 days prior to opening.
• Ongoing Support: In connection with your business opening, Blende’s team will advise you in developing products and services, resolving operating problems, and in establishing prices and administrative procedures. As new products and services come into market, corporate is sure to advise in the implementation of these new methods!

Ideal Candidate

We are currently looking for owner-operators with 3+ years of professional makeup experience, or owners looking to hire managers that fit this qualification. A partner of Blende must also fit our brand culture—

Want to learn more? Request information today!