Full Franchise Information
Carrefour is a French supermarket chain founded by three families in Annecy, France, in 1959. Since 1959, the company has expanded to include stores all over the world, while developing new and innovative store formats for the modern customer. Carrefour is now Europe’s largest supermarket chain. In 2015, the chain did €86.3 billion in sales across all formats with another €18.1 billion in gas sales.
Carrefour offers stores in several formats under several different banners including hypermarkets, supermarkets, convenience stores, and cash and carry stores. Hypermarkets appeal to buyers looking for great value and a one-stop shopping experience. Offering a wide variety of food and non food items, Carrefour hypermarkets allow shoppers to find everything on their list in one place, at low prices and high quality.
Carrefour supermarkets offer food items and a smaller selection of non food items. Focused on convenience and value, supermarkets provide fresh produce, local items, and attractive sales and promotions.
The smaller convenience store format focuses on an inviting and modern feel, that meets the needs of local communities. Convenience stores offer a quick shopping experience and extended hours. The convenience store format is predominately franchises and includes 7,181 stores as of the end of 2015.
Carrefour’s cash and carry stores or hypercash stores offer bulk and non-bulk items at wholesale prices to professionals and restaurant owners. These stores display items on pallets and sell per unit or in bulk.
Carrefour franchisees benefit from a well developed chain that is customer targeted and focused on providing quality products to customers at a great value, as well as a network of experienced service and operating staff. Franchisees have the opportunity to combine Carrefour’s network and purchasing power with their skills in order to create a thriving business.
Despite being an international chain, Carrefour gives individual stores and franchises a high degree of autonomy, allowing and encouraging franchisees to anticipate the needs of their local area and adjust their presentation accordingly. Carrefour also encourages the sale of local products in their stores in order to meet local tastes and needs. Carrefour estimates that each of their stores in France works with about 100 local producers. At the group level, 75% of products come from national suppliers.
Desired skills for opening a Carrefour franchise include management experience, a desire to be an independent entrepreneur and business owner, customer service skills, management skills, autonomy, and a strong interest in food distribution.