Coca Cola is the most famous and recognized soft drink franchise in the world. The brand consistently breeds a fiercely loyal following in the flagship drink as well as its various subsidiaries. Grocery stores, convenience shops, restaurants, and other outlets carry a variety of Coca Cola products in cans, bottles, and concentrated syrups. Coke, Sprite, Diet Coke, and Fanta hold four out of the top five most internationally famous flavors. The franchise also owns the Dasani water brand, Powerade replenishment drinks, and Minute Maid juices.
Facts & Figures
The uniquely bold approach taken by Coca Cola in 1886 still carries the brand forward, well ahead of the competition. Marketers are always willing to take risks, introduce new products, and aim for the majority of the market share. Coca Cola added new flavors, created blockbuster advertising campaigns, and expanded globally decades before its rivals. The franchise never stops improving products, and consistently enhances the overall customer experience. Animated commercials, popular collectibles, and mainstream partnerships with other major franchises have helped catapult the Coca Cola company into first place among soft drink companies
Coca Cola's History
In 1886 Coca Cola was haphazardly invented in Atlanta by an pharmacist John Pemberton. As the doctor was trying out new recipes, he mixed together the still secret ingredients and created a syrupy substance. He took the concoction to a nearby pharmacy where it was added to carbonated water and sold for a nickel a glass. After selling just a few dozen glasses per day, the product quickly caught on as a local favorite and by 1888 Asa Griggs Candler had begun marketing the product nationwide in various forms. Although the marketing campaigns were obviously made very public, the mystery ingredients that make up the patented recipe formula remain one of the most closely guarded secrets in the universe.
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