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Concrete Craft

Concrete Craft Franchise

Concrete Craft is the largest decorative concrete franchise in the nation. Using proprietary products and techniques, they transform driveways, patios, walkways, pool decks, interior floors, vertical surfaces and more, into beautiful, long-lasting and low-maintenance concrete surfaces.

Facts & Figures

Liquid capital required
Net worth required
$156,330 - $233,450
Franchise fee
Offers Financing
Veterans Discount
Units in operation
Franchising Since

Own a Concrete Craft Franchise - Questions & Answers

What is it?

  • The worlds largest decorative concrete coatings franchise
  • Offers stained, stamped, and hand-carved resurfaced concrete overlays for driveways, patios, walkways, pool decks, interior floors, vertical surfaces and more
  • Most projects are overlays over existing concrete, so jobs go quicker, with less upheaval

How does it make money?

  • Clients pay for various flooring services for residential and commercial property owners
  • Environmentally-friendly, cost-effective decorative coatings are a fraction of the cost of other materials and appeal to consumers
  • Provides Indoor and outdoor applications for year-round work
  • Not just decorative – offers concrete repair and restore systems

Who is it for?

  • Goal-Oriented self-starters with good business acumen
  • Those willing and capable to hire and manage teams
  • People who have the passion to learn about a niche market and want to take control of their economic future as their own boss

What would you do as a franchisee?

  • Provide sales consultations for stamped, resurfaced and stained concrete for residential customers and commercial business owners
  • Work with and lead installation crews to install concrete overlays on job sites
  • Network and build a reputation in your local community marketing your business


Concrete Craft

Transformational, Inside and Out

About Us

Concrete Craft is the largest decorative concrete franchise in a $10 billion industry. We offer a scalable, home-based business model, low entry fee, and low overhead franchise opportunity. Our franchisees use proprietary product blends to create one-of-a-kind surfaces for homes and businesses, transforming driveways, patios, walkways, pool decks, interior floors, vertical surfaces, and more. Concrete Craft’s parent company, Home Franchise Concepts (HFC), is a leader in the home services space. With the experience and innovation of HFC behind you, your franchise business will be on solid footing from day one.

Why Us?

Most decorative concrete companies, usually mom-and-pop operators, specialize in only one process: either stamped, stained, or decorative. Concrete Craft has mastered all three, plus concrete repair and restore systems, providing a unique competitive advantage for our franchise owners. Concrete Craft is also the only national brand with the specialized knowledge and expertise to deliver premium results with polished concrete flooring projects. Our work is nearly impossible to duplicate due to our proprietary formulas and private label coatings. Now’s the time to be a franchisee in the booming home services industry:

• In-demand market—homeowners want patios, pool decks, and outdoor living spaces to look as beautiful as the rest of their home.

• “Outdoor living” is a hot category for homeowners, especially during the pandemic.

• Benefit from residential and commercial applications, including driveways, walkways, patios, pool decks, fireplaces, foyers, basements, offices, retail, restaurants, warehouses, and more.

• Year-round workflow with in-home and commercial interior flooring and vertical concrete applications 


“I’m five years into this and making more than I was in my previous job—obviously that was an improvement. My time is more flexible than it was in my previous job. I’m not going to lie—it was a lot of hard work just to get to this point. Concrete Craft has really helped me grow as a person and as a businessman.” - Todd Rzepka, Concrete Craft, Chicago, IL

“One reason I would recommend a Concrete Craft franchise is they have so many different products—you’re not relying on one specific scope of work for all of your business. You’ve got a lot of support. They’re always trying to find a way to make it easier on the Franchise Owners. Basically, anyway, they can help to produce revenue and business, they’re on it.” - Fred Mata, Concrete Craft, Dallas, TX 

Franchisee Training

Training consists of a combination of 10 days of in-person Academy training at the HFC Experience Center in Coppell, Texas as well as 11 hours of pre-and post- Academy training sessions that are conducted virtually. You and your installer will receive hands-on experience, side by side with the finest installers and trainers in the industry. You’ll learn proprietary application techniques in all of our profit centers including stamped, resurfaced, and stained concrete, so you and your crew can confidently create beautiful, decorative concrete for your customers. As the owner, you’ll be trained on the proper methods, processes, and procedures for running your franchise, as well as learning about our proven local area marketing programs to drive leads in your market.

Ideal Candidate

Concrete Craft franchise owners come from every walk of life and work background. While many have sales or management experience, it’s not necessary. Our ideal franchise owner is collaborative and eager to learn the ropes about owning their own business. We will provide all the training you need to succeed.

Awards & Accolades

  • Ranked #1 Concrete Coatings Franchise on Entrepreneur Franchise 500 list 2023
  • Ranked #365 on Entrepreneur Franchise 500 list 2023
  • Ranked #51 on Entrepreneur Top Franchises for Veterans list 2023

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