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Dickey's Barbecue Pit ®


Dickey's is the largest Barbecue franchise in the world and is an award winning brand. With over 500 locations in 44 states as well international locations, their smokin' franchise has been treating guests to great tasting barbecue since 1941. No restaurant experience needed, total training and support provided.

Facts & Figures

Liquid capital required
Net worth required
$256,360 - $443,045
Franchise fee
5.0% - 9.0%
Units in operation
Franchising Since

Own a Dickey's Barbecue Pit ® Franchise - Questions & Answers

What is it?

  • The largest BBQ franchise in the world, Dickey's built its success on authentic Texas-style barbecue and Southern hospitality
  • Franchise locations range from full stand-alone restaurants to shopping centers to non-traditional setups in travel centers, food courts and more.
  • FranchiseHelp 2019 Top Established Franchise award winner

How does it make money?

  • Multiple revenue streams
  • In addition to traditional in-store and takeout dining sales, owners generate revenue through catering and holiday events, plus retail sales of cookbooks, rubs, and BBQ sauce.

Who is it for?

  • People with strong leadership and passion
  • Entrepreneurs with sufficient budget; you'll need access to at least $100,000 to open a location
  • People who are active in their community

What would you do as a franchisee?

  • As a franchisee you are responsible for running the business and marketing your restaurant.
  • Your managers will handle the food preparation and service.


Dickey's Barbecue Pit

About Dickey’s Barbecue Pit

Dickey's Barbecue Pit is a true American success story serving Legit.Texas.Barbecue. across the world. In 1941, Travis Dickey opened the first location in Dallas, Texas. Franchising began in 1994 after loyal guests and bbq fanatics demanded more locations. Roland Dickey, Jr. became Chief Executive Officer in 2006 continuing the family tradition. As the fast-casual chain racks up awards and recognitions, the Dickey family still serves up the same quality barbecue recipes handed down for generations, coupled with the same brand of southern hospitality, only on a much larger scale.

Dickey’s Locations

At Dickey’s, we pride ourselves on serving our guests authentic, Texas-style barbecue. At 1,500 square feet, our locations offer an experience where guests feel like they are dining with family. The kitchen is an open concept where guests can see and smell the meat being smoked and the sides being prepared. When guests enter any Dickey’s location they are greeted with “Welcome to Dickey’s” and then have a conversation with the Pit Boss crafting their meal at the block.

Dickey’s Texas-Style Barbecue and Savory Sides

Long before our guests arrive, we begin slow smoking our barbecue with hickory wood smokers at every location, every day just as it was done in 1941. In fact, we are so passionate about the quality of our ingredients that our meats are rubbed by hand with family recipes passed down from earlier generations. And as you know, you can’t have great barbecue without savory sides. Dickey’s offers a variety of homestyle side options for guests that are the perfect complement to their slow-smoked meat.


Dickey’s Barbecue Pit offers a successful business model, low start-up costs, multiple revenue streams and an expert Home Office support team for franchise owners. Dickey’s also ensures every owner is fully prepared to open their own location by teaching them everything from how to smoke a brisket to how to create the best Pit Crew in our three-week training course, Barbecue University. Franchise owners enjoy the following features at Dickey’s Barbecue Pit:

  • 8 Revenue Streams
  • Established Global Brand: Over 77 years of experience preparing, smoking, and serving the community with our award winning barbecue menu

  • Our Menu: High quality Texas-style meats and a variety of savory sides

  • Low franchise fees and initial investment

  • Protected territories and Multi-unit development

  • Multiple investment types with traditional and non-traditional sites

  • Business model provide with support before, during and after your grand opening

  • Innovative IT solutions

  • Support from the home office in all aspects of the business including Project Managers, Site Selection, Marketing, IT, Purchasing, Regional Support, and much more.20 years of experience in real estate to support you during site selection

Award Winning Franchise

Over the years, Dickey’s Barbecue Pit has won awards such as our most recent awards:

  • Top 500 Franchises 2018 (Entrepreneur)
  • #1 on Fast Casual Top 100 Movers & Shakers List (Fast Casual 2016)
  • 2016 Top Franchise (Entrepreneur Franchise 500)
  • Consumer Picks - 1st Place Specialty Segment (NRN 2014, 2015, 2016)
  • QSR Best Franchise Deal (2012, 2015)

The Dickey Foundation

Since 1941, Dickey’s Barbecue Pit has taken great pride in our Texas style barbecue and our commitment to the communities we serve. It is in that spirit, that The Dickey Foundation was created. The Dickey Foundation supports first responders who protect and unite our communities. Our Foundation is national, but our efforts are intensely local, focusing on financial support, public education, and providing the equipment necessary for the safety of our first responders.