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Discover Strength

Discover Strength Franchise

Discover Strength is a boutique fitness studio franchise specializing in personalized strength training, both in person and virtually. Offering 30-minute sessions twice a week, either one-on-one or in small groups, this market-tested franchise model enables owners to build a thriving business doing what they love, while making a positive impact on people's lives.

Facts & Figures

Liquid capital required
Net worth required
$463,000 - $877,000
Franchise fee
Veterans Discount
Units in operation
Franchising Since

Own a Discover Strength Franchise - Questions & Answers

What is it?

  • Discover strength is a fitness brand focused on efficient, evidence-based, strength training
  • Discover strength is part of a $32 billion industry, with 17-year track record and a 5-year average client retention rate
  • Franchise owners benefit from fully developed training and support

How does it make money?

  • Personal training and small group training (in-person and virtual)
  • Recurring revenue through auto-pay
  • Easily accessible target client base

Who is it for?

  • Those looking to become a stakeholder in a rapidly expanding, niche brand
  • Individuals or group investors with leadership and management experience
  • Interested or experienced in both the health/fitness and business

What would you do as a franchisee?

  • Owner-Operator Model- Build your business, train clients, day-to-day operations
  • Owner-General Manager Model- Own the business while working as the General Manager. Build your business and manage day-to-day operations without being a certified trainer
  • Absentee Model- Own the business and maintain your current occupation while working closely with your General Manager and/or Operating Partner


Discover Strength

 Boutique Fitness Studio

Make an Impact. Love What You Do.

Life is too short not to love what you do. At Discover Strength, we believe you should be able to build a fulfilling career while making a positive impact on people’s lives.

Own a distinguished fitness franchise backed by a proven business model, offering efficient 30-minute workouts led by expert exercise physiologists.

Founded in 2006, Discover Strength has grown to 44 locations (open and in development) across 13 states, with plans to expand to 100 locations by the end of 2025. Operationally backed by The Entrepreneurial Operating System (EOS), Discover Strength has completed over 727,000 training sessions by certified personal trainers, boasting an impressive average Net Promoter Score of 95, and a 5-year average customer retention rate.

Joining the Discover Strength family means you’ll receive comprehensive support from day one. This includes a 10-day franchise training program, a dedicated business coach, a dedicated project manager, site selection, fully developed Learning Management System (LMS), cutting-edge marketing strategies, and more.

Top 10 Benefits of Discover Strength Franchise

1- Optimized Revenue Potential Per Unit of Time
2- Industry Leading Revenue Per Square Foot
3- Low Capital Requirements Relative to the Fitness Industry
4- Easily Accessible Target Client Base
5- Membership Model, Monthly Recurring Revenue & Add-On Services
6- No Seasonality - Predictability & Stability
7- Employee Retention & Satisfaction Through Degreed Professionals
8- Commitment to Science Through Evidence-Based Methods
9- Dedicated Franchise Community and Nationwide Brand
10- Training & Support: Business, Marketing, Recruitment, and more!

Ideal Candidate

  • Core Value Alignment - Continual learning, servant leadership, entrepreneurship, community impact
  • Driven by Our Core Purpose - Lead a movement in evidence-based exercise
  • Committed to Leadership and Management - Hands-on engagement, relationship building, culture creation, growth mindset
  • Customer Service Obsession - Clients feel valued, understood and supported
  • Business Excellence - Drive to generate leads, build relationships, and maintain high standards in all business operations
  • System Appreciation - Understand the immense value in a proven system and commitment to implementation and continual evolution
  • Financially Sound: financially qualified to fund and grow your business

**If you’re seeking a unique opportunity in the fitness franchise industry, Discover Strength offers the chance to become a thriving fitness business owner contact us today!