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Identify the perfect franchise for you! Take our short quiz Take our free franchise quiz!

Discovery Map®


Discovery Map International, Inc. is an established brand in the travel and tourism industry. To help ensure the success and growth of your operation, Discovery Map® provides the support and assistance you need on an ongoing basis.

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Facts & Figures

Liquid capital required
$35,400 - $43,800
Franchise fee
Units in operation


About Us

Headquartered in the heart of the green mountains of Vermont, Discovery Map International is the country’s leading provider of visitor maps to top tourist destinations, cities and towns throughout North America. Our distinctively colorful, hand-drawn maps are a favorite of travelers for navigating local dining, attractions, businesses, cultural experiences – and even the best locations to take selfies.

Discovery Map International was established in 1981 and is the nation’s leading map and guide publishing franchise company. We are recognized as an integral player in the marketing, travel and tourism industry and our fun, hand-drawn and innovative maps are recognized as indispensable tools for visitors in the 132 markets in which we operate.

We have spent considerable time and resources developing our franchise system. Along the way we have learned a fair bit about creating maps, selling ads, and building economies of scale. With our comprehensive training and support, we provide you with a head start on your road to a successful franchise.

We continue to add new franchises each year and were named by Forbes as the Number 4 "Best Franchises to Buy" for investments under $150,000. Separately, Franchise Business Review, a market research firm that specializes in franchisee satisfaction and performance, named Discovery Map one of the top 50 franchisors in 2018.


“Owning our Discovery Map franchises has been a blessing both professionally and personally. They have allowed us the opportunity to meet and become friends with fellow small business owners in the community.

They also provide us the ability to earn an income while maintaining a flexible schedule and lifestyle.

One thing we did not anticipate when buying our first territory back in 2009 was the rapid changing nature of the technology side of the industry. However, we are fortunate that the franchisor did. They have been out in front of this ever changing digital industry. They continue to roll out new features, products and aspects of the business that continue to make us at the forefront of the industry. Had this not been the case we may not have chosen to expand as far & as quickly as we have. ”

Mark Ciociola - Owner of the Big Island, Hawaii and Park City, Utah maps


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