Discovery Map® Franchise

Discovery Map International, Inc

Facts & Figures
About Discovery Map®

Discovery Map International, Inc. is an established brand in the travel and tourism industry. To help ensure the success and growth of your operation, Discovery Map® provides the support and assistance you need on an ongoing basis.

Full Franchise Information

Discovery Map® - Franchise Information

The Premier Home-Based Advertising Franchise

Discovery Map International, Inc. (DMI) is a home-based franchise company specializing in serving the multi-media advertising needs of destination town communities. The DMI franchise model provides all of the tools necessary to own and operate a boutique advertising company tailored to support the unique marketing needs of destination area businesses.

Our franchise business model is simple and straightforward:

  1. You own the rights to operate a Discovery Map® franchise in a specified territory.

  2. You sell print and digital advertising space for placement on our nationally recognized hand-drawn printed map and our rapidly growing digital travel guide.

  3. You collect and submit advertising information to DMI publication offices through our easy to navigate, state-of-the-art software program.

  4. DMI support staff completes the advertisements for placement on your territory’s printedDiscovery Map®and on-line digital travel guide.

  5. Your clients’ digital ads “go live” on our Discovery Map® digital travel guide.

  6. Your printed map is sent to the approved print vendor of your choice.

  7. You receive the printed maps in bulk and distribute them regularly to your custom display racks strategically located throughout your territory.

  8. You start your next sales cycle to continue to grow your DMI franchise business and profits!

Company History

Discovery Map International, Inc. is an internationally recognized advertising company headquartered in the scenic green mountains of Waitsfield, VT.  Starting over 30 years ago as a black and white advertising map, Discovery Map® has grown to over 129 full color franchise maps with an annual distribution of over twenty-million copies and growing!

In 1993, Discovery Map® restructured the company into a franchise model in order to leverage the growing popularity and success of its unique map-based advertising medium.  As a franchise business, DMI was able to greatly accelerate the number of destination towns where our customized maps and systems could be operated by individual franchisees and utilized by local businesses as a primary marketing tool. 

With the spring, 2013 launch of its new website and digital guide, DMI has positioned itself to be among the most comprehensive tourism based advertising companies serving the unique advertising needs of local and national businesses seeking to maximize the benefit of advertising to the millions of annual visitors to “destination” area markets. This latest innovation will provide franchisees with multiple advertising revenue streams from which to profit. 

In other words, there has never been a better time to join our team and chart your own course with a Discovery Map® franchise.

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Image of a Discovery Map® franchise print advertising medium (17”x22”). This franchise map represents a successful and profitable ad sale campaign by a Discovery Map® franchise owner.

Why Invest in a Discovery Map® Franchise?

For those interested in owning their own business while minimizing investment costs, shortening the start-up period, and increasing the chances for success, the franchise concept has been an immensely successful business structure. 

With over two decades of franchising experience, Discovery Map International has continuously developed our systems and management to create a formula for success. 

Considering a franchise investment takes time and careful consideration. We understand the significance of your investment and realize that your success is our successDiscovery Map® provides the support and assistance you need so you are never alone while building your business. 

Here are some of the Discovery Map® franchise advantages:

  • Qualified, dedicated corporate staff with expertise in all facets of business operation

  • A proven track record of success – two decades of franchising and over 125 franchises

  • A franchise within a consistently strong industry and a highly sought after product

  • Independence and flexibility

  • Comprehensive start-up assistance

  • Site selection, map drawing, and design

  • On-going public relations and brand building

  • On-going technology development

  • Comprehensive publishing and sales support

  • On-going training

Training and Support

An important benefit of our franchise package is our exceptional training program provided to Discovery Map® franchisees. The training program has been designed for franchise owners and key personnel and includes training on a full range of topics you will need to understand in order to operate your new business with confidence and success.  Product knowledge, sales skills, customer interaction techniques, business operation methods, corporate policies and procedures, and many other elements of successful franchise operation are covered in detail in our four-day training session at our Waitsfield, Vermont headquarters.

Please feel free to contact us to learn more about joining our team at Discovery Map International, Inc.

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