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FIT4MOM is a fitness franchise that offers classes for women during the many stages of motherhood. The business model includes a combination of exercise classes at community-based locations, retail products, and mom’s club activities designed to provide social support. For franchise owners, the company offers in-person and online training opportunities and access to shared marketing systems.

Facts & Figures

$5,559 - $51,790
Franchise fee
Units in operation


FIT4MOM franchise owners typically become certified fitness instructors and teach classes to moms in their communities. Programs are designed to provide workouts in local public settings, like parks and malls. Classes are offered in group settings to foster support systems that improve both physical and mental health. There are four programs that can be offered as part of the franchise:

  • Stroller Strides is the signature class involving workouts that include babies and toddlers
  • Fit4Baby classes are intended for pregnant women
  • Stroller Barre classes are a blend of ballet, Pilates, and yoga exercises
  • Body Back is a 6-week program featuring child-free workouts held twice weekly

History of Fit4Mom Franchises

In 2001, Lisa Druxman started Stroller Strides based in San Diego, CA. As a certified fitness instructor and personal trainer, Druxman used her expertise and experience to create a program that brought women together to gain the strength and support needed for motherhood. Four years later, the business began offering franchise opportunities. From 2008-2012, Druxman expanded programming to include three other classes, and a variety of retails products. In 2013, the company was re-branded as FIT4MOM. There are over 1500 class locations across the country.

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