HairColorXperts (HCX) was founded by salon owners Pasquale Benasillo and Chenzo Balsamo, and franchising veteran Lawrence Feldman, HCX salons offer hair-coloring services exclusively. Targeting clients who ordinarily color their own hair, HCX's color treatments start at $20. haircolorxperts colorists have received advanced training in all aspects of hair color making them efficient in offering any service from in-depth color consultation, to highlights, to complex color corrections. They provide customers with a look that complements their lifestyle and enhances their skin tones. HCX also does designer cuts and styles too.