Own a local real estate magazine with globe-spanning digital power. Homes & Land Publishers offer advertisers a one-stop marketing solution that combines the prestige of print with a full suite of digital products. Join a network of 220+ magazines to leverage our resources — HomesAndLand.com, online partnerships, proprietary systems, training and support — for your success.
Full Franchise Information
Homes & Land
Homes & Land has been helping real estate professionals connect with homebuyers and sellers for more than 40 years.
Homes & Land Publishers throughout North America own local real estate magazines in exclusive territories, and provide advertisers with a suite of print and digital products and services:
· Quality magazine advertising in print and digital editions
· Text codes and a text-response system for print ads
· National real estate website
· Featured online property listings
· Extended online distribution to 20+ websites, including the Wall Street Journal’s wsj.com
· Targeted direct mail
· Proprietary digital marketing tools
No company offers real estate professionals more value for their marketing dollar.
Real estate is a large, historically stable part of the U.S. and Canadian economies. The sector represents about 13 percent of GDP in both countries, totaling around 2 trillion U.S. dollars annually.
Franchising with Homes & Land offers a great way to tap into the industry.
Support & Training
Most of our top-performing franchise owners come from backgrounds other than real estate and publishing. Our training program teaches motivated individuals everything they need to know to succeed.
New franchise owners get a full week of training at our corporate office on topics such as:
o Introduction to the real estate industry
o Understanding our products
o Marketing your business
o Learning the sales presentation
o Distributing your magazine
o Setting up your office
After training week, a Homes & Land Regional Director will join you in your territory to help you analyze the local market, make sales calls and build your business.
The support doesn’t stop after you’re up and running. Your Regional Director will remain your personal connection for business consultations and product information. Homes & Land also offers ongoing communication, training and networking opportunities:
o Toll-free support line staffed bytrained technical consultants
o New marketing materials to make selling advertising even easier
o Periodic live training sessions
o Monthly e-newsletter filled with sales and marketing ideas
o Internal marketing website with helpful guides and resources
o Annual Business Conference in a location such as Las Vegas or Orlando
We’re looking for people with an entrepreneurial spirit who are motivated, outgoing and hardworking. Candidates with experience in sales, marketing and/or management are preferred.
Successful Homes & Land Publishers get out in their communities to meet local real estate professionals and build mutually beneficial business relationships. They are results-oriented go-getters who regard a franchise as the primary source of income for themselves or a household. Successful Publishers also have good time-management skills and are comfortable with an independent, non-structured work environment and a flexible schedule.
Candidates must have a minimum of $50,000 in liquid capital, and be ready to make a full-time commitment to the business.