Hooters first opened in October 4, 1983, in Clearwater, Florida. During its history, the Hooters concept has undergone very little change. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store. The casual beach-theme establishments feature "oldies" jukebox music, sports on television, and a menu that includes seafood, sandwiches, salads and spicy chicken wings. Hooters, system-wide, generates and averages 72% of its sales from food, 5% from merchandise, and 23% from beer and wine. Notably, most Hooters do not serve liquor.