House of Bread is a bakery cafe concept. The company focuses on using the finest ingredients to produce the most delicious and nutritious bakery cafe items. The factors that are attributable to the success of the concept are excellent product quality and customer service provided in a convenient retail setting. A "fresh" message is naturally conveyed by the open production site, the sweet smell of bakery goods and the enjoyment of samples of hot bread out of the oven. Their lunch offerings carry the same standard of high quality natural ingredients to produce the same great taste guarantee. For their deli meats, the cafe uses Boar's Head Premium Meats.