Working with public and private schools, Ident-A-Kid franchisees sell credit-card-sized identification cards to parents. Each card includes the child's photograph, fingerprint, physical description and contact information. Ident-A-Kid is a fun family friendly home based business providing child Immediate Response Cards for parents to carry in case of an emergency. Their products are used in over 250 locations across the country and have been praised by business and academic leaders since the 90s. Over those years, the Ident-A-Kid program has produced millions more ID cards than all other programs combined.