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Learning Express Toys Franchise

learning Express Toys is a specialty toy store featuring toys and programs that make a difference in the lives of children and their families

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About Learning Express Toys

Learning Express Toys is a toy store dedicated to the proposition that children learn through play! The brand prides itself on its core values: quality toys, expert staff, exceptional customer service and community support and fundraising.

Full Franchise Information

Image titleAbout Us

With 129 locations nationwide, Learning Express Toys is the country's leading specialty toy franchise. We pride ourselves on the uniqueness and quality of our toy selection - a variety of products which foster a love of learning through play.

At Learning Express Toys our focus is providing a friendly and fun environment with a knowledgeable staff that can offer expert advice on finding the perfect toy. We also strive to be an integral part of our communities where we are located. Each of our locations stay involved by participating in fundraising campaigns for schools and civic organizations, making us a cherished part of the neighborhood.

Why Choose a Learning Express Toys Franchise?

Learning Express 02We have built our award-winning system by combining the power of a proven business concept with the entrepreneurial energy of our franchisees. Focusing on the profitability of our stores is of the utmost importance. We will provide you with full access to our in-house advertising and marketing department which will give you guidelines and materials to promote your business. These include:


  • Creative, camera-ready advertisements

  • Full-color direct mail catalogs sent out bi-monthly

  • Full-color annual holiday catalog

  • Custom store signage


  • Email marketing

  • Frequent Buyer and Birthday programs

  • Community Programs

  • Planned promotional events

Training and Support

Learning Express 03When you become a franchisee with Learning Express Toys you gain access to a comprehensive array of expertise, support, services and buying power formulated to increase your success and profitability.

Learning Express Toys has an experienced team to take you through every step of your grand opening process; an extensive program of long term training; an in-house marketing, graphics and Public Relations department; a robust website with the option to sell toys online; a rich company intranet to share information and ideas with fellow store owners; and a consistent focus on metrics, which provide you with solid information on which products and marketing investments contribute the most to your bottom line.

Additionally, the Learning Express Toys buying department is dedicated to sourcing product and negotiating prices and terms with hundreds of vendors on the behalf of 129 stores. The power of this is evident from the opening of your store– the discounts, free products and displays associated with your beginning order more than offset the initial franchise fee.

Ideal Candidate

If you have an entrepreneurial spirit; a love of toys, kids and community; then you have what it takes to be a great Learning Express Toys franchise owner. We are more than just colleagues, we are one big family! We would love to hear from you!

Learning Express 04


"Owning a Learning Express Toys store has made going to work fun again"
~Barry and Cheryl Weiss, Store Owners, Blue Bell, PA

"From our earliest contact with the Learning Express Toys team we have experienced a deep commitment from the wonderful staff at the corporate headquarters to our success. We could not imagine trying to open a business without the support of the franchise behind us. To this day, we know we have people behind us who truly care about our success as part of the Learning Express Toys family"
~Jimmy and Christy Myers, Store Owners, Rye, NY

"Learning Express Toyshas delivered everything they said they would and more in the eighteen years we have owned our stores. We've always felt that we've been part of a family devoted to growing our business and supporting the community. The 'LE way' continues to grow stronger. We look forward to investing in more stores in the future."
~Greg, Paul and Matt Sahagian, Store Owners, Needham, Acton, Sudbury and Beverly, MA

"I have been part of the toy industry and Learning Express Toys for fifteen years. If I had the opportunity to do it all over again, I would choose Learning Express Toys"
~William Meredith, Store Owner, Cary, Durham and Raleigh, NC

"I love that I can email all LE stores about something I need help with, feedback on, or just complain about and instantly receive a wide range of responses from friends who, in the spirit of community and support, answer my questions, provide their own experience and help me remember why I'm in this business after all and especially why I own a Learning Express Toys store, I am thrilled to be part of this franchise!"
~Mary Theriot, Store Owner, Austin, TX

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