Lee’s Sandwiches is a fast food restaurant franchise with an emphasis on Vietnamese cuisine. Though the restaurants began catering mainly to Vietnamese customers, its clientele has vastly expanded – as has its menu. In addition to standard Asian fare like egg rolls and boba, Lee’s Sandwiches sells traditionally European sandwiches, coffee, ice cream, and breakfast items like muffins and croissants.
Facts & Figures
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Lee’s Sandwiches is privately held and available in most states. There are four type of franchises available through Lee’s Sandwiches: baguette factory production unit, production unit, non-production unit, and mall unit.
Lee’s Sandwiches Franchise Opportunities - History
After immigrating to San Jose in 1980, Chieu Le found himself the frequent customer of a catering truck while taking adult English classes. Liking the business model, he opened a food truck that sold banh mi (Vietnamese sandwiches). Over time, it grew to hundreds of catering trucks and changed the menu to accommodate a variety of palates. Now, Lee’s Sandwiches primarily operates out of immobile storefronts.
Lee’s Sandwiches Franchise Cost / Initial Investment / Income
Franchise costs differ greatly depending on which of the four franchise options is pursued. The cheapest option is a mall unit, with a franchise fee of $35,000 and a total investmentsomewhere between $190,830 and $398,870. The most expensive is the baguette factory production unit which requires a franchise fee of $75,000 and a total investment ranging from $1,107,000 to $1,830,000. The average unit, however tends to run somewhere between $300,000 and $1,000,000. Once in operation, the ongoing royalty fee is 6.9% of sales.
Lee’s Sandwiches Business Opportunities: Other Information
Lee’s Sandwiches values advertising as a successful business tool. Franchisees are required to allocate 2% of gross sales to advertising, as well as $1,000 to $30,000 (depending on the size and type of the business) for advertising leading up to the grand opening. Lee’s Sandwiches is committed to being charitable to people in need, providing financial relief to victims of 9/11, Hurricane Katrina, Mexican earthquakes, and Vietnamese floods.
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