Orangetheory Fitness is different than other gyms because of its mix of treadmill work, TRX suspension training, and free weight use. The franchise's success thrives on energy. Creating an energetic environment, Orangetheory Fitness uses a 5-zone heart rate interval training, thus creating the ultimate workout. Unlike traditional membership gyms, Orangetheory Fitness is similar to personal training with an instructor, but in a group setting. A lot of attention is paid to members’ needs. The energetic instructors provide members with the motivation to meet their goals and to “get up and go.” Classes are small, and generally set up for just 24 people. Furthermore, the entire facility is orange because the color is said to inspire people to achieve more.

History of OrangeTheory Fitness

Orangetheory Fitness theory was created by Ellen Latham had a lifelong passion for fitness and an interest in designing the ultimate workout. The ultimate workout is the foundation she based the Orangetheory franchise on. Latham was inspired by her father, a physical education teacher in New York. The first Orangetheory Fitness was opened in 2010 and now has over 300 locations in four countries. The fast-moving business has expanded rapidly, opening its newest location as recently as November 2014.