Steaks done right. That is what Outback Steakhouse, an Australian-themed American steakhouse brand, is all about. And while beef dishes and steaks make up the focus of the menu, Outback Steakhouse also serves up a variety of chicken, ribs, seafood and pasta dishes, too. Outback Steakhouse aims to rise above other restaurants by emphasizing consistently high-quality food and service, giving generous portions and moderate prices and a casual atmosphere, suggestive of the Australian Outback. Founded in 1988, Outback Steakhouse has grown to nearly 800 restaurants around the world.
Full Franchise Information
With an Outback Steakhouse franchise, you’ll have a brand that is certain to be recognized worldwide. Franchisees are supported by the Outback Steakhouse company advertising and marketing system, as well as full training of managers and staff members in Outback Steakhouse food preparation, and managerial and administrative duties. Franchisees also receive ongoing support in technological developments and products, start-up issues, marketing, and territory assistance. Outback Steakhouse is owned and operated by OSI Restaurant Partners, LLC, which also owns Carrabba’s Italian Grill, Bonefish Grill, Roy’s Restaurant and Fleming’s Prime Steakhouse & Wine Bar.
Outback Steakhouse Franchise Opportunities – History
Outback Steakhouse was founded in 1988, in Tampa, Florida, by Robert D. Basham, Christ T. Sullivan, Trudy Cooper and Tim Gannon. The restaurant brand has expanded to nearly 700 locations in the United States and more than 100 locations abroad, mostly in South Korea.
Outback Steakhouse Franchise Cost / Initial Investment / Outback Steakhouse Franchise Income
With a low franchise fee of $10,000, the total investment to open an Outback Steakhouse franchise is $1.6 million, with start-up costs of $500,000.
Outback Steakhouse Business Opportunities: Other Information
OSI Restaurant Partners owns two Outback Steakhouse blimps, part of a nationally high-profile marketing campaign, which also includes sponsoring the NCAA Football Outback Bowl (originally named the Hall of Fame Bowl), played each year on New Year’s Day in Tampa, Florida. Outback Steakhouse/OSI is also the sponsor of the Outback Champions Series tennis events, and sponsors a NASCAR team.