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Pizza Patron


Pizza Patron was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 65 in five states, with more than 40 under development. Pizza Patron features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patron successfully introduced new products like Patron Dippers" and Fiesta Wings", and rolled-out their "Lista" (ready now) pizza program nationally. In addition, Pizza Patron has developed a dine-in store model, the Pizza Patron Rapidito (airports/malls) model, the "Tiendita" (portable mini-store extension) and their "Lista" Drive-thru concept.

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Facts & Figures

Liquid capital required
Net worth required
$199,000 - $273,000
Franchise fee
Units in operation


Pizza Patron is known for its innovating marketing tactics. Its unique style has given it a distinct reputation that has set it apart from other, more conventional pizza chains. In June 2012, the company created a one day promotion that offered a free pizza to anyone who made their order in Spanish. The promotion was a huge success and created significant publicity. Since 2007, the company also accepts Mexican Pesos as currency, further endearing it to the Latino market. Over the past decade, the company has introduced some innovative items to their menu, including the QuesoSticks, Patron Dips, and Fiesta Wings. The company also has miniature "Rapidito" branches for malls and airports, "Tiendita" branches for portable stores, and "Lista" drive-thru branches.

History of Pizza Patron Franchise

The first Pizza Patron opened in 1986, founded by Antonio Swad. It became one of the first pizza chains to be developed specifically for a Latino audience. Franchising began in 2003 and grew quickly. Over the past two decades, Pizza Patron has found significant success in targeting the Latino market, and it continues to grow and gain recognition for its festive stores and great value.

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