Priceless Rent-A-Car was created in response to consumer demand – and good, common sense. Just because someone’s car is being repaired, or the dealer takes it in for servicing, why should they have to pay high rates for a replacement vehicle? And if the replacement car is clean and well-maintained, why should it have to be new? That simple idea led to Priceless, a reasonable, local, neighborhood alternative to the major car companies. Priceless is a division of Bundy American Corporation, an international franchiser of vehicle rental businesses for more than 25 years.