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Probity Pools


Probity Pools is a quality-focused, professional swimming pool service franchise system offering qualified entrepreneurs the opportunity to take control of their futures, while following our refined and market-tested business model.

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Facts & Figures

Liquid capital required
Net worth required
$60,000 - $115,000
Franchise fee


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Make a Splash with Your Own Pool Maintenance Franchise!

Imagine building a business with a commitment to integrity that’s so strong, it’s actually in our name!:

pro-bi-ty n. integrity, honesty

Help us meet thegrowing market needsfor quality pool maintenance, cleaning, repair, and other related services to discerning pool owners in your local territory. And, more important, run your independent business with confidence, knowing you are backed by a support team that has over a decade in the pool industry, but an even longer history in consumer services, business development, marketing, and more! Take advantage of these swimming pool service franchise opportunities today.

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A Refreshingly Different Swimming Pool Franchise Opportunity

A recent state of the industry report published by theAQUAmagazine stated that “the overall health of the [pool] service industry is good, and there is reason to hope it will get even better.”

In fact, the pool industry in the U.S. includes an incredible 8.5 million inground and above ground residential pools nationwide,with revenues related to equipment and maintenance of those pools estimated to be in the billions of dollars — $3.4 Billion in 2011, expected to grow to over $6.1 Billion by 2021!

That said, it is considered a fragmented industry, with hundreds of small, independent pool companies often with a less-than-stellar reputation, providing inconsistent, unreliable, and unprofessional services. Now is your chance to take advantage of this swimming pool franchise opportunity.

Now you have the chance to tap into this huge and growing market, and carve out your own niche as a trustworthy, branded service provider with a reputation for quality and integrity. Best of all, you can do it all, knowing you are backed by an experienced, professional team that is trulycommitted to supporting franchise owners at every step!

Let Probity Pools and its unique, professional swimming pool franchise program train you how to operate an effective, efficient, and professional swimming pool franchise business – and set yourself apart from other local providers. Take advantage of market growth as you leverage a business model that gives you plenty of room to grow!

  • You’ll have your own protected territory, carefully calculated based on the number of privately owned swimming pools you can service.
  • You’ll be able to provide a variety of B2C services, and impact your bottom line in a variety of ways: from routine scheduled pool cleaning and maintenance services, to needed repairs, parts, and equipment, and even pool renovations and enhancements.
  • You’ll have the freedom and flexibility to set your own hours – typically Monday-Friday daytime hours and no holidays! — and even operate from a home office in the early stages of the business with this swimming pool franchise opportunity. We know all about establishing that important work-life balance!
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Franchise Support

Why become a Probity Pools franchise?

Weare dedicated to providing you, as a Probity Pools franchise owner, with the professional training, tools, and support you need to run a dynamic business.

Here are some of the key areas in which we support you:

  • Guidance on business start-up, including a required initial start-up kit, which includes pool equipment, chemicals, vehicle signage, employee uniforms, office technology specs and core marketing materials.
  • Complete pre-opening trainingboth at a corporate location and onsite in your territory, covering key topics such as general business management, human resources, service procedures, and more.
  • Human resources guidelinesfor hiring, training, and benefits, plus the use of uniforms and badges to maintain a professional image. We also provide guidance on required training and certification for technicians, and optimizing the number of supported accounts per technician.
  • Marketing supportfor promoting your business in the local community, including the use of the Probity Pools brand, plus review and approval of all local advertising materials, pre-established marketing techniques such as leave-behinds, ad templates, service practices, as well as presence on the corporate website for maximum visibility.
  • A comprehensive operations manualcontaining procedures, business management tasks, quality control guidelines, required reports and forms, job descriptions, etc.
  • State-of-the-art technologyto help ensure you are providing your customers with timely and accurate communications while maintaining the efficiency of your employees.
  • Approved back-office financial tools and resourcesthat help you manage accounting, billing and payroll, and take many of the daily administrative tasks off your hands.
  • Established allianceswith approved system vendors and suppliers.
  • Ongoing supportsuch as periodic field visits, regular consultative business meetings (covering topics such as marketing, operations management, human resources), plus refresher training, continuous remote support, and so much more.

Fill out the form on the right to request more information, and find out more about these exciting swimming pool service franchise opportunities – and how you can become part of our premier pool maintenance franchise program.

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