Retail sales are driven by a specialized product line of remote control hobbies. Core products include cars, trucks, airplanes, helicopters, boats and a comprehensive inventory of parts and accessories. These high-end products are sport to professional grade and include fully repairable componentry with upgrade options. 80% of store retail traffic is repeat business and incremental business grows rapidly through the first 3 years of business. Incremental customers typically come through 1. Word of Mouth, 2. Drive by Traffic 3. Local and Regional advertising campaigns.

Core regional advertising is driven through high impact large display ad's in the Metro telephone directory and a smaller display advertisements in all forms of local telephone directories. Directory advertising is the #1 form of advertising for Hobby Retail stores nationally. Additional advertising consists of direct mailing to current customer base, local newspaper advertising and local hobby event sponsorship.