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Rich Dad's


Based off of Robet Kiyosaki's #1 New York Times Bestseller, Rich Dad Poor Dad, Rich Dad's is a brand established for a series of educational books and games to help customers with personal finance. Rich Dad's supports financial independence via financial protection tactics, investment, owning businesses and real estate.

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Facts & Figures

Liquid capital required
Net worth required
$25,000 - $375,000
Franchise fee


The first Rich Dad's location opened in 1997, after Robert Kiyosaki wrote his first book Roch Dad Poor Dad. To help market his Rich Dad brand, he and his wife Kim established Cashflow Technologies, a corporation developed to market Kitosaki's follow up educational books and educational games. In 2008 the Kiyosaki's began looking for franchise partners to help create regional educational lectures and to help keep the growing business manageable. Today the business is headquartered in Scottsdale, Arizona and is looking to expand across the United States as well as internatinoally.

Rich Dad's Cashflow Franchise Cost / Initial Investment / Rich Dads

Franchise Income

The initial franchise fee to open a Rich Dad's Franchise is $25,000. The total investment ranges from $25,000 to $375,000 and Rich Dad's has a royalty fee ranging from 9% to 15%. There is currently no estimated annual revenue for any of the Rich Dad's franchise locations.

Rich Dad's Cashflow Business Opportunities: Other Information

In recent years Rich Dad's has faced criticism, with many customers stating that risks are characterized as 'opportunities' and leveraging debt s encouraged. In 2009 CBC (Canadian Broadcasting Corporation) investigated some of the Rich Dad seminars under Marketplace (a consumer advocacy program). At one of these lectures a hidden camera was placed, exposing Marc Mousseau, a financial trainer, advising the crowd to have their credit card limits raised and even went as far to offer written out instructions for how to request a limit as high as $100,000. When confronted about the findings Kiyosaki voiced his dissatisfaction with the way his seminars were being run and looked into the problems.

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