The Sandwich Tree concept was first launched in Vancouver. In 1978, the company was born, striving to serve the hectic corporate lunch market. The original fresh soups and sandwiches offered at the shop are now complimented by an extensive menu. This extensive menu now includes hot lunches and a full range of breakfast items. Sandwich Tree has been able to effectively evolve with the changing demands of the marketplace. Real credit is not due entirely to corporate efforts behind the scenes, as many of the greatest accomplishments to date are based on the insights shared by Franchisees in the field.