Scout & Molly’s can make your American Dream come true!

The targeted Scout & Molly’s customer is a woman who wants to feel good about herself and sees clothing as a way to reflect that. She most often falls between the ages of 25 and 55. There are customers as young as high school age as well as those older than 55. However, the majority of customers fall in the range noted.

She may or may not have children, may or may not work full time and may or may not be married. She typically follows trends and wants the brands and styles seen in fashion magazines. She wants items that can easily transition from day to night and also wants to be able to accessorize her clothing with fun, fashionable jewelry pieces. She wants something more unique than items that are mass marketed. When she attends events such as weddings or cocktail parties, she doesn’t want to be wearing something that someone else has on which is why she shops at specialty stores.

She values personalized service and looks to the store employees for guidance. She expects the staff to be knowledgeable about the product and to make her feel that she is being heard. If she has a good experience she will be back and will also tell her friends.

Role of the Scout & Molly's owner

2 options: owner operator or semi-absentee owner

The Scout & Molly’s store owner can choose from two different options when it comes to the day-to-day operations of the business:

Owner operator

Some store owners choose to be owner operators. In this scenario the store owner takes on the role of store manager, managing the day-to-day operations of the business in a very hands-on way. The owner is responsible for managing the employees, creating schedules, handling store finances, making inventory choices, seeing that the merchandising of the store is taken care of, dealing with customers and marketing. Many tasks can be delegated to other staff members but the owner/manager has overall responsibility for the running of the store.

Semi-absentee owner

The second type of ownership role is a semi-absentee owner. This owner hires a store manager to oversee all of the duties listed above. The owner does not work in the store on a daily basis and often has another job and/or other investments that she/he is managing. The store manager reports back to the owner and the owner has access to the store’s point-of-sale system (POS) in order to keep up with sales and inventory information. The store manager is fully trained in the operations of a Scout & Molly’s business. Training is comprehensive and is designed to flow down to all employees working in any Scout & Molly’s boutique.

If Scout & Molly's sounds like the kind of fashion franchise you've been looking for, we'd like to hear from you today!