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SOLDIERFIT
SOLDIERFIT is a group training gym that offers military boot camp classes designed to push clients' limits beyond what they thought was possible. Whether you're looking for a brick-and-mortar or mobile franchise opportunity, SOLDIERFIT provides multiple streams of revenue and 20 years of experience. Best of all, Veterans receive a 30% discount on the franchise fee.
Facts & figures
SOLDIERFIT
In Business For Yourself, but Not By Yourself

About Us
If you’ve been researching fitness franchise opportunities, it won’t take you long to realize that SOLDIERFIT stands out from the competition. Our business is growing fast because Americans everywhere respond to our unique methods. While our first locations were corporate-owned, we decided to break into the franchising space to give investors the opportunity to capitalize on our business model in their communities – and we’ve seen great results. Let’s take a closer look at our brand and a few of the qualities that make this opportunity so unique.
The Fitness Industry
One of the most compelling reasons to invest in the fitness industry? It has been steadily growing since 2014. Valued at around $33 billion, and with annual growth estimated at 2.6%, there is plenty of potential for profit in the fitness industry. A large portion of the industry is made up of health clubs, like our fitness gym franchises, which have also been increasing in number in the United States for years. Of American adults, an estimated 20% have a fitness club membership, and that number is projected to grow.


An Original Approach to Group Training
SOLDIERFIT’s group training is like nothing else on the market. Military boot camp has a reputation for being difficult. However, many recruits find that in spite of the difficulty, boot camp is a meaningful opportunity for self-improvement and bonding with others. We’ve developed a program inspired by these aspects of the boot camp experience to help our clients push themselves beyond what they thought was possible while also building relationships with their fellow members. What our “troops” overcome in the gym is a metaphor for the obstacles they’ll encounter in their daily lives.
One Simple Membership
Other gym franchises for sale often utilize multiple membership tiers. Different subscriptions allow clients access to different features and services. SOLDIERFIT keeps it simple by offering a single membership. For just $99 a month, our members have access to all 140-150 classes offered in our facility each month. It’s up to them how often they’d like to participate. Our competitors who also offer group training classes often charge two or three times this rate, making SOLDIERFIT a popular option.
Improving Life for Veterans
If giving back to our veterans is important to you, SOLDIERFIT might be just the franchisor you’ve been looking for. Our founders, Danny and Dave, also co-founded Platoon 22, a 20,000 sqf. center focused on providing veterans with best-in-class transition support. We’re always working to help veterans heal from traumatic experiences. We encourage our franchisees to work with us in supporting Platoon 22 so that we can expand our outreach. Furthermore, we also want to help veterans to find meaningful new careers, which is why we’re proud to offer veterans a 30% discount on our franchise fee. If you’re a veteran, or if you’re passionate about helping them to thrive in civilian life, SOLDIERFIT stands out from other fitness franchise opportunities.

Training and Support
At SOLDIERFIT, our franchisees likely have an interest in fitness. However, many of them don’t have much experience running a fitness center franchise. That’s why we’re dedicated to supporting them as they get their new business up and running, and beyond! Even if you have little experience with business ownership, we think you’ll find that SOLDIERFIT will give you the support you need to run your business with confidence! Our excellent franchisee support makes us stand out among other gym franchise opportunities.
- Location Scouting Assistance: Unlike other gym franchise opportunities, we partner with a national real estate firm that helps our franchisees get access to a number of great locations. We rely on demographic data to help us identify areas that are convenient to your target customers.
- Location Build-Out: SOLDIERFIT gyms have unique requirements. We don’t fill our space with exercise equipment to be used by members at will. Instead, we fill our gyms with large turf spaces conducive to the classes we offer. We’ll work with you to find just the right equipment, ensuring that your instructors are well prepared to jump into their new classes!
- SOLDIERFIT University: All of our franchise owners take part in a three-day training course at SOLDIERFIT University. Throughout your training, you’ll learn all of the basics of operating one of our facilities. Topics covered will include managing your sales, marketing campaigns, regular operating procedures, and more!
- Grand Opening Assistance: Our experts will help you to put your new knowledge into practice by working with you on-site during your grand opening. We’ll work side-by-side with you right in your own location as you open your location for the first time. We’ll help you apply everything you learned in training, and we’ll provide helpful tips and tricks along the way, ensuring that you’re running your business as efficiently as possible before we leave you to manage things on your own!