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Submarina produces deli-style sandwiches from only premium meats, high-grade cheeses, crisp produce and fresh bread baked daily for their customers. The generous helpings of meat and cheese are sliced in front of the customer when they order, ensuring freshness and quality. All breads are made from scratch from a local professional baker and delivered to the stores daily. When Submarina founders Les Warfield and Ron Vickers moved to San Diego in 1976, one of the first things they did was try to find a sub-sandwich shop. The first shop opened in 1977 and a second followed, in Escondido (California), in 1979.
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Liquid capital required
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$50,000
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A franchise is not a product that is sold like a car or a house. The potential franchisee makes an application, and when the application is accepted by the franchisor, the franchise is granted, or awarded. The franchisee is purchasing the right to participate in an established business concept, thus eliminating the need for costly market research, development, copyright and legal services which are associated with independent start-up businesses.
Franchising is a business strategy that requires a close alliance between franchisors and franchisees working together toward semi-independent but mutually beneficial goals. In this alliance there are non-interchangeable roles. The franchisor formulates and guides a system-wide marketing plan, while the franchisee carries out that plan at a local level.
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Submarina is listed in the Franchise Directory under the Food category. It's also listed in the section for Franchises Under $60,000.
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